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General Mills names chief executive officer as chairman

BY Jenna Duncan

MINNEAPOLIS General Mills said yesterday that it will appoint Kendall J. Powell to cover the job of chairman. Powell is already chief executive officer of the company.

Powell was voted by the board to take over duties as chairman on May 23, when Stephen Sanger, a 34-year veteran of the company, retires.

Sanger served as chairman and chief executive since he was elected to the seat, about 13 years ago. Powell, 54, joined the company in 1979 and was promoted to chief executive in September 2007.

Wall Street today reported that General Mills shares rose 16 cents to $61.83 during afternoon trading.

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Skinny Water sends celeb moms gift bags for Mother’s Day

BY Jenna Duncan

BALA CYNWYD, Pa. Several new Hollywood moms will receive gifts from Skinny Water for Mother’s Day.

The “Mother’s Day in Hollywood” gift bags will be sent to Angelina Jolie, Bridget Moynahan, Christina Aguilera, Jessica Alba and 21 other Hollywood moms.

Skinny Water, a line of beverages containing no calories, preservatives, sodium or sugar, will also be available at retailers this month. Skinny Water comes in five flavors such as: acai, grape and blueberry flavored Hi-Energy; goji fruit punch flavored Shape; passionfruit lemonade Total-V; peach mango mandarin XXX-Detox; and raspberry pomegranate Crave Control.

Don McDonald, president and chief executive office of Skinny Nutritional Corp., the maker of Skinny Water, said, “This Mother’s Day, treat mom like the family superstar she is. Don’t give her fattening chocolates, cakes, or candies. Give her Skinny Water, the perfect complement to a happy, healthy Mother’s Day celebration.”

In addition to being calorie- and sugar-free, Skinny Waters each contain three supplements, Super CitriMax, ChromeMate, and EGCG, that are designed to promote healthy blood sugar levels, ensure normal energy metabolism rates and curb hunger cravings.

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Safeway promotes wellness brands

BY DSN STAFF

PLEASANTON , Calif. Safeway has announced a new program to market its health and wellness brands accross retail channels in the United States. The Better Living Brands Alliance will promote the company’s O Organics line and Eating Right line throughout U.S. stores as well the food service channel and international markets.

The Alliance includes world-class manufacturing, marketing and distribution companies as brand licensees. Co-pack and distribution partners have also been signed to provide a robust supply chain network. The Alliance will receive additional support from EMAK Worldwide for consumer communications and Crossmark for communications to retailers.

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