BEAUTY CARE

General Atlantic to acquire majority stake in Too Faced Cosmetics

BY Antoinette Alexander

IRVINE, Calif. and NEW YORK —  Beauty brand Too Faced Cosmetics has announced that General Atlantic will acquire a majority stake in the company from Weston Presidio.

"We are so grateful to our loyal Too Faced customers who have fueled our growth from a small indie brand to a fixture within the beauty industry. To continue our growth trajectory, we were seeking a global thought leader experienced in partnering with founder-led, high growth companies, and the team at General Atlantic was a natural fit.  Their experience will help us accelerate our expansion as we invite even more women around the world to 'own their pretty,’” stated Jeremy Johnson, co-founder and CEO of Too Faced.

Jerrod Blandino and Jeremy Johnson were both working behind cosmetics counters at major department stores when they created Too Faced in 1998.

"We always dreamed that Too Faced would grow into the global brand and industry leader that it is today. After 17 years, we feel blessed to still be passionate about what we do and have fun doing it," Jerrod Blandino, co-founder and chief creative officer, added. “We have so much admiration and respect for our "Too Faced Girl" and with General Atlantic's partnership, we're excited to continue making high quality makeup that she loves to wear.”

In conjunction with General Atlantic's investment, beauty industry veteran Ken Stevens will join as Too Faced's chairman, bringing a wealth of experience as former chairman of Ulta Beauty, former CEO of philosophy, and former president of Bath & Body Works. Andrew Crawford and Andrew Ferrer, both senior leaders on General Atlantic's Global Retail and Consumer sector team, will also join the board of directors.

The Too Faced founders and senior management team will retain significant ownership in the company.

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Fitness guru Jillian Michaels to expand licensing portfolio with beauty products

BY Antoinette Alexander

NEW YORK — Health and wellness expert Jillian Michaels has teamed up with Shark Branding’s licensing division to secure licenses in North America in such categories as cosmetics, skin care and hair care.

"The goal is to continue to position Jillian as more than just a health and fitness guru, with expertise extending to all aspects of living well," stated Daymond John, Shark Branding founder and CEO and co-star of “Shark Tank.”

In partnership with Empowered Media, which was launched by Michaels with business partner Giancarlo Chersich with the goal of creating total life solutions that involve all aspects of living well, Shark Branding will work with Empowered Media to secure licenses in North America and internationally. Categories in the North American market will include swimwear, eyewear, fragrance, cosmetics, skincare, hair care, food appliances, household cleaning products and more. Internationally, categories will encompass all of those in the North American market and will extend to active wear and accessories.

Perhaps best known for her role as trainer and life coach on NBC's long-running weight loss show, The Biggest Loser, Michaels will appear this fall on Spike TV's “Sweat Inc.” In addition, "Just Jillian" a docu-follow series on E! will premiere January 2016. Her reach extends to many other media portals, from her podcast, touring business and her fitness DVD's and books.

 

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Gillette steps up its game with the Gillette Shave Club

BY Antoinette Alexander

BOSTON — Looking to better compete with rivals, like the Dollar Shave Club, Procter & Gamble’s Gillette has announced the launch of the Gillette Shave Club for men.

The new Gillette Shave Club builds on Gillette’s original subscription service, which allows men to sign up for Gillette blades at a frequency that best fits their needs.

The Gillette Shave Club is open to subscribers and nonsubscribers who want to receive Gillette benefits like deals and coupons, exclusive access to some of Gillette’s campaigns, including sports and entertainment partnerships and celebrities, as well as helpful grooming and style content.

With the announcement, those who sign up for the Gillette Shave Club free membership before June 10 will be eligible for a chance to win an all-expense paid trip to the MLB All-Star weekend July 12 to 14 in Cincinnati, including tickets to the All-Star Game and the Home Run Derby.

“At Gillette, we think guys deserve a great shave at a great value, and they shouldn’t short-change themselves when it comes to the quality of their shave,” stated Charlie Pierce, group president, global grooming. “We also want it to be as convenient as possible for guys to shop Gillette. With our Gillette Shave Club, guys can continue to get Gillette’s best blades delivered directly to their door through Gillette.com or one of our various retail partners – and they can save money versus other subscription plans*. Now, they can also join our community where they can receive rewards that other shave clubs may not offer.”

The Gillette Shave Club also offers a subscription razor service with three different packages. Even when choosing Gillette’s best blades, subscribers can save up to 50% when compared to the $9/month plan of the other shave club, the company stated.

The Classic package includes the Gillette MACH3 razor, the Advanced package features the Gillette ProGlide razor, and the Ultimate package sets guys up with the multi award-winning Gillette Fusion ProGlide with FlexBall Technology for approximately $5 a month. Now, through an even easier-to-use, step-by-step process, guys can adjust their plans based on the type of blades they prefer, how often they want to receive them and their preferred retailer. They can also subscribe to additional products like shave gel if they want a total grooming regimen.

Benefits of the Gillette Shave Club include:

  • Gillette’s best blades delivered directly to a guy’s door for free and at a range of frequencies;
  • A loyalty program starting soon and rewarding subscribers for their purchase with Gillette deals and coupons;
  • A reward program where no purchase is necessary and includes a chance for exclusive access to some of Gillette’s most sought after sports, lifestyle and entertainment raffles and giveaways;
  • First-time subscribers to Gillette or one of Gillette’s retail partners receive a free razor handle or $5 off their next purchase;
  • Helpful grooming and style content; and
  • Depending on the Gillette Shave Club plan someone picks, they can save up to 50% when compared with the $9/month plan of the other shave club.

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