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Gatorade fuels recovery with whey protein almond butter bars

BY Gisselle Gaitan

Gatorade is looking to help athletes — or anyone performing extraneous activity — recover with the help of a protein bar. The Chicago-based company is expanding the offerings in its popular whey protein bar line, with the introduction of the new recover whey protein with almond butter.

The bars deliver 20g of protein to jumpstart muscle recovery after training but with lower calories and sugar than other of its whey protein bars, the company said. Each product is made with recognizable ingredients and no artificial flavors or added colors.

Gatorade’s recover whey protein with almond butter bars will come in three flavor options, chocolate cookie dough, almond butter and salted caramel. The bars also contain whey and milk proteins, 23 to 24g of carbohydrates to aid in muscle uptake of the amino acids supplied by protein, and 220 calories the company said.

Each of the three offerings come in single-serve bars and six-count multipacks that contain two flavors each. The protein bars are available nationwide in grocery, convenience, mass and drug stores as well as Amazon and Gatorade’s website for the suggested retail price of $1,60 to $2.49 for a single 2.0-oz. bar.

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Gatorade appoints new head of consumer and athlete engagement

BY Gisselle Gaitan

Gatorade has a new addition to its corporate team. The Chicago-based company announced that Gina Hardy will be the new head of consumer and athlete engagement for the brand. In this role, Hardy will lead the company’s integrated marketing efforts and campaign creations, including advertising, digital, social media, e-commerce, branded content and media strategy.

Gina Hardy

Hardy has been part of the brand for 10 years, with her most recent role as senior director of marketing for Gatorade and Propel, where she was responsible for establishing overarching brand strategies, annual operating plans, communication priorities and innovation pipelines.

In previous roles, Hardy managed the development and launch of Gatorade’s first protein offering and repositioned Propel as one of the fastest-growing enhanced water brands in the country after multiple year of decline, the company said.

Prior to joining the marketing team, Hardy began her career within the company at consumer insights, studying the motivations and needs of athletes, in order to better inform brand decisions and create stronger marketing plans. She currently holds a bachelor’s of business administration from the University of Michigan Business School and a master of business administration from the Northwestern Kellogg School of Management.

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Kashi adds peanut butter to GoLean cereal line

BY Gisselle Gaitan

Kashi has unveiled the latest addition to its GoLean line of products. The Solana Beach, Calif.-based company has tapped into the universal popularity of peanut butter, by launching the new GoLean Peanut Butter Crunch cereal.

The product combines crunchy clusters made with rolled oats and puffed whole grain, which then gets rolled into peanut butter. Each serving contains 10g of protein, 13g of whole grains, and 6g of fiber per serving, the company said.

“Our happy place is creating food that tastes good and is good for you, all wrapped up in a nutrition-forward product,” Zarini Tahir, food scientist and developer at Kashi, said. “GoLean Peanut Butter Crunch offers a great crunchy texture, awesome plant-protein and fiber without sacrificing taste. It’s an irresistible cereal or snack for any time of day.”

The GoLean Peanut Butter Crunch cereal gets its plant protein from the added peanut butter, soy flakes, grains and also is vegan and Non-GMO Project Verified, the company said.

The addition to the brand’s GoLean line comes on the heels of the brand previously adding Cinnamon French Toast to its Certified Transitional line of cereals. Further product information can be found on the company’s website and social media channels.

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