BEAUTY CARE

Garnier names new spokesmodel and introduces new products

BY Antoinette Alexander

NEW YORK Garnier Fructis has tapped supermodel Bar Refaeli as its newest spokesmodel for the brand’s newest launches in hair care: Garnier Fructis Triple Nutrition and Anti-Humidity Hairspray collections.

The Israel-born model — whose international career started in 2001, when she received the title of “Model of the Year” in her country — will appear in international Garnier Fructis campaigns.

“We are thrilled to be partnering with such a beautiful woman inside and out,” stated Maybelline New York-Garnier president David Greenberg. “Not only does Bar Refaeli have beautiful hair that’s in line with what Garnier Fructis products represent, but she embodies Garnier’s overall focus on healthy beauty and a positive mindset.”

The new Garnier Fructis Triple Nutrition collection is set to hit mass-market retailers beginning in July. The collection, packaged in a new emerald green, includes fortifying shampoo, fortifying conditioner and a 3-Minute Undo: dryness reversal treatment. The formulas promise intense nourishment and are infused with olive oil, avocado oil and shea oil.

Also new is a collection of Anti-Humidity Hairsprays with bamboo extract. The line includes four formulas: Full Control anti-humidity hairspray (Ultra Strong Hold), Sleek & Shine anti-humidity hairspray (Ultra Strong Hold), Flexible Control anti-humidity hairspray (Strong Hold) and Volumizing anti-humidity hairspray (Extra Strong Hold). These products started hitting retail shelves in June.

In other brand news, Garnier also is launching its new Ultra-Lift Pro Deep Wrinkle night cream to round out the Ultra-Life Pro skin care line and the new Skin Renew Awakening face massager to bolster its Skin Renew collection. The Skin Renew Awakening face massager features an exclusive rolling applicator to deliver to the skin a daily radiance moisturizer with caffeine and other “skin nutrients” to help correct signs of aging while keeping skin hydrated.

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BEAUTY CARE

La Roche-Posay donates sunscreen to The Skin Cancer Foundation

BY Antoinette Alexander

NEW YORK Skincare brand La Roche-Posay has donated hundreds of its Anthelios SX Daily Moisturizing Cream with SPF 15 to The Skin Cancer Foundation to be distributed in communities nationwide.

“With the prevalence of skin cancer being what it is today, it’s more important than ever to protect ourselves daily from the harmful effects of the sun,” stated Yannick Raynaud, GM of La Roche-Posay. “By partnering with The Skin Cancer Foundation, we want to show that we are just as committed to education and promotion of skin cancer awareness as we are to the research and development of our products.”

According to The Skin Cancer Foundation, skin cancer is the most common form of cancer in the United States, with more than 1 million skin cancers diagnosed annually. Of those diagnosed cases, about 65% of melanoma cases and about 90% of nonmelanoma cases are associated with exposure to UV radiation from the sun.

In honor of National Sun Safety Week on June 1 to 7, La Roche-Posay sent 100 pieces of its Anthelios SX Daily Moisturizing Cream to Missouri’s Putnam County Health Department and Schuyler County Health Department to be distributed throughout both communities. In addition, the brand sent 400 pieces of Anthelios SX to Mission Viejo, Calif., for a June 6 Relay for Life event, benefiting the American Cancer Society; and 300 pieces to Bridgewater, N.J.-based Baker & Taylor publishing house to distribute during its Summer Safety event on June 11.

Anthelios SX Daily Moisturizing Cream with SPF 15 is a daily moisturizing cream that protects against both UVA rays — which lead to skin aging, and account for up to 95% of the UV radiation reaching the Earth’s surface — and UVB rays, which can lead to burning and the development of cancer. The formula contains Mexoryl SX, a stable and organic sun filter. It also contains a combination of Octocrylene and stabilized Avobenzone (Parsol 1789), patented by L’Oreal.

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Mack Elevation Forum to focus on growth through co-creation, strategic alignment

BY Anna Mcgrath

ELMHURST, Ill. Mack Elevation Forum, an up-and-coming sales strategy and business development training firm founded by Dan Mack, will be conducting its next Elevation Forum meeting Sunday, June 28, at Seaport Hotel in Boston.

Barbara Zamudio, VP merchandising for ULTA Beauty; Rob Kautz, industry merchandising and category management veteran; and Dan Mack are all scheduled to speak at the event.

Discussions will include such topics as beauty and health convergence in the new economy, possible tactics to improve senior retail executives’ performance and ways of optimizing and developing business through customer co-creation, among others.

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