Garnier inks deal with TerraCycle
NEW YORK — L’Oréal’s Garnier brand has inked an exclusive partnership with TerraCycle, a company specializing in the collection and reuse of nonrecyclable post-consumer waste, to help reduce the amount of personal care and beauty packaging waste sent to landfills. To help support the partnership, a mobile marketing program kicks off in New York on April 11.
Under the partnership, Garnier expects to collect millions of pieces of waste globally. Through the sponsorship of its worldwide Personal Care and Beauty Brigade — individuals or groups who sign up to participate — packaging will be collected and shipped to a TerraCycle facility.
In addition to diverting packaging from landfills, the Personal Care and Beauty Brigade will help to recruit new members and educate communities to help make a difference. For every unit of waste collected, Garnier will contribute two cents to the charity of the individual’s choice. As part of a larger corporate responsibility program, TerraCycle will repurpose all collected personal care and beauty packaging, reusing it to build eco-friendly playgrounds across the United States.
"Working with TerraCycle, we can now take another important step toward reducing waste, not only for our products but [also] for the entire cosmetic industry. This is just one part of Garnier’s ongoing commitment to a cleaner, greener future," stated David Greenberg, president of Maybelline New York-Garnier-Essie.
The partnership with TerraCycle marks just one part of Garnier’s multipronged sustainability efforts. As of March and rolling out over the next two years, newer, greener products will debut across all Garnier brands: Fructis shampoo and conditioner, Fructis Style grooming and style products, Nutrisse haircolor, HerbaShine haircolor and Garnier skin care.
The first to roll out is Garnier Fructis Pure Clean, a biodegradable shampoo and conditioner. Pure Clean shampoo (94% biodegradable) and conditioner (92% biodegradable) are non-ecotoxic and leave behind less residue and suds. The formulas contain no silicone, parabens or dye. The bottles are made of polyethylene terephthalate and include 50% post-consumer recycled plastics.
To promote its partnership with TerraCycle and the launch of Fructis Pure Clean shampoo and conditioner, Garnier kicked off in April a mobile marketing program called The Cleaner Greener World Tour. The tour kicks off April 11 in New York’s Times Square and continues to Cincinnati; Nashville, Tenn.; Fort Worth, Texas; Detroit; and New Orleans. The goal: to educate consumers to think differently about waste and to learn easy ways to make a positive impact on the environment.
Joshua Tree Skin Care names national sales manager
PINCKNEY, Mich. — Joshua Tree Skin Care, a maker of organic and natural personal care products, has named Bryan Pappas national sales manager, focusing on national grocery and retailer department store chains, as well as national outdoor retailers.
Pappas has nearly two decades of sales experience, driving sales for companies by attracting such accounts as Best Buy and TJX, the parent company of T.J.Maxx, Marshalls and Home Goods.
"Bryan has a solid understanding of the JTree brand’s mission and core values," said David Lawrence, Joshua Tree Skin Care’s president and CEO. "With his track record, we’re certain that Bryan has what it takes to help take our brand to the next level."
Pappas added, "JTree is part of one of the fastest segments in the cosmetics industry: natural and organic personal care products. Given the growth in the organic products market, the JTree brand is well-positioned. I’m excited to be a part of the brand’s evolution."
Earlier this year, JTree also brought on board Jeff Buerman of The Meridian Sports Group, an independent representative agency. Buerman has more than 20 years of experience representing products in the cycling market. His focus is on JTree sales in local southeastern Michigan retail outlets.
Mederma expands retail presence in Canada
TORONTO — Mederma Skin Care scars gel and Mederma stretch marks therapy now are available in Canada at such retailers as Shoppers Drug Mart, London Drugs, Walmart and Pharma Plus, according to Merz Pharma Canada.
Mederma scar gel and Mederma stretch marks therapy are formulated with cepalin, a proprietary botanical extract derived from onions.
Mederma scar gel is designed to improve the appearance of scars caused by burns, injuries, acne and surgery.
Mederma stretch marks therapy promises to reduce the overall appearance of stretch marks by diminishing discoloration, improving texture and enhancing skin softness.