Galderma’s Cetaphil gives Web site a face-lift
NEW YORK Looking to complement its new packaging, Cetaphil, a Galderma Laboratories brand, recently launched a revamped Web site.
As previously reported by Drug Store News, Cetaphil, in honor of its 60th Anniversary, repackaged its entire collection of Cetaphil cleansers and moisturizers. The new packaging hit stores nationwide in October.
Through market research surrounding the brand, Cetaphil discovered that its customers usually purchased only cleansers or moisturizers, rather than the entire collection. This was based upon the individual blue and green packaging that corresponded with each. The cleansers were blue and the moisturizers were green, giving the appearance of two separate lines. Now, the company has joined the blue and green packaging together. The formulas remain the same.
Now the company’s Web site also features a more modern design. The once static Web site is now a dynamic resource featuring a searchable library on such topics as acne, eczema and wrinkles; a virtual skin analysis tool for custom skin e-ssessments and personal treatment plans; a daily ticker of skin and health-related tips and trivia; and state-by-state seasonal skin care suggestions.
There’s also a Skin Care Club for exclusive advice, invites, samples and samples. A Cetaphil Kids Care Corner was created for “growing” skin concerns, from toddler through pre-teen.
The great thing about these gift baskets is that there is a specialty gift basket for every occasion. For those who want to personalized their gift, and make it one of a kind, they can make their very own home made specialty gift basket.
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Mineralogie adopts eco-friendly practices
DALLAS Mineral-based cosmetics company Mineralogie is going green with new biodegradable packaging, rotating “work from home” hours and other eco-friendly practices.
“It’s essential for our industry and others to embrace eco-friendly solutions, and we feel that our healthy approach to cosmetics, combined with our corporate responsibility create a beautiful company,” stated Mary Van, owner.
The company has created new biodegradable packaging for its entire line. By 2008, its packaging will utilize 100 percent organic and/or recycled materials. Some of the packaging is made from corn, other boxes and product wraps are made from recycled papers that come from sustainable tree farms.
Mineralogie utilizes recycled packaging and boxes for shipments whenever possible, as well as milo grain biodegradable peanuts.
In addition, the company rotates “work from home” hours for employees to reduce car emissions. To reduce air pollution, the company has switched to Green Mountain Energy as its electricity provider. It buys recycled papers and reuses scrap paper at the office as note pads.
In addition, the light bulbs in the office are energy-efficient, and the company has purchased additional energy-efficient bulbs for employees to take home.
Going forward, the company plans to have 100 percent biodegradable product containers.
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Kathy Ireland to develop beauty line with E.L. Erman
LOS ANGELES Model Kathy Ireland has teamed up with E.L. Erman, which makes skin care products with natural ingredients and minerals from the Dead Sea, to develop a line of spa, face and body treatments.
Ireland, who founded the design and marketing company Kathy Ireland Worldwide, will serve as chief designer of all the products being developed under the partnership. They will be distributed as Kathy Ireland Spa, Kathy Ireland Home Spa and I.D. Solutions for Men.
The collections are expected to launch in select retailers and spas in early 2008.
“I returned last month from a visit to the Holy Land and am forever changed by the experience,” stated Ireland. “Skin care is a category I have worked on developing for over 20 years. These products, many containing minerals from the Dead Sea, are amazing to me. We are small, we are humble and we are excited.”
The head-to-toe line features select natural extracts and vitamins including a proprietary blend of Dead Sea minerals with a high magnesium concentration, evening primrose oil, shea butter, vitamins A, C and E, green tea, chamomile and rose hip oil.
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