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Gain partners up with Sabrina Soto for ‘Scent-ervention’ contest

BY Allison Cerra

CINCINNATI Gain has teamed up with HGTV host Sabrina Soto to bring a Home “Scent-ervention” contest to its consumers, where one lucky winner will receive a home makeover.

Gain scent lovers can enter to win a “Scent-ervention” with Sabrina Soto by visiting Ilovegain.com or Gain’s official Facebook page. The launch of the “Scent-ervention” contest coincides with Gain’s expansion from the laundry room into the kitchen and beyond with new Gain dishwashing liquid and Febreze with Gain scented products.

Gain dishwashing liquid now is available at select retail locations with nationwide distribution beginning in August. It is available in four varieties including: Original, lavender, citrus splash and Apple Mango Tango within a suggested retail price range of $1 to $3.50 per bottle. Beginning in August, Febreze with Gain original scent will be available in Fabric Refresher, Air Effects, candles and Noticeables refills. Suggested retail price ranges from $1.99 to $8.99. Actual retail price is up to the discretion of individual retailers.

“We truly understand the passion that people have for scent, and we’re thrilled to offer our fans new products in the matching scents of Gain,” said Paul Vraciu, North America Gain brand manager. “With Sabrina’s help, we’re excited to help people across the country discover new ways to enhance their at-home scent experience.”

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Ideavillage Products to market, distribute Criss Angel magic kit

BY Allison Cerra

WAYNE, N.J. Famed illusionist and star of A&E’s “MindFreak” Criss Angel has partnered with Ideavillage Products to market and distribute his Platinum MindFreak magic kit.

The new magic line is geared toward people of all ages. The kit consists of more than 250 MindFreak tricks, including an instruction manual and DVD, as well as 6 individual MindFreak tricks with instructions. The kit is slated hit retail shelves next month.

“Criss Angel is a world class performing artist. It’s what he does best. TV is all about magic demonstrations which make it the perfect venue for introducing Criss’ new kit,” said Anand Khubani, Ideavillage Products CEO and founder. “Ideavillage is a leading marketer, product manufacturer, and distributor. The partnership just made sense because it allows both our organizations to use our talent and channel our energies in the right direction.”

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Report: Bi-Lo goes up for sale

BY Allison Cerra

MAULDIN, S.C. Just a few months after completing its financial restructuring, Bi-Lo reportedly is for sale, according to published reports.

Reuters reported that the chain, which operates 207 stores across four states and is owned by Lone Star Funds, is being pursued by Kroger and Publix. Recently, Bi-Lo launched a health-and-wellness initiative called Thrive, which is designed to educate shoppers on healthy living alternatives. Bi-Lo also revealed itself as a “stronger, better” supermarket chain late last month at the grand reopening of its Greer, S.C., location.

“This redesigned store represents all the great things Bi-Lo is doing to provide customers tremendous savings without having to sacrifice the quality and service they desire,” Michael Byars, president and CEO of Bi-Lo, recently said. “We are proud of our teammates’ hard work on this collective effort and we look forward to exceeding the expectations of our customers.”

Lone Star declined to comment to the press regarding this matter.

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