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Gaiam debuts DVDs for yoga enthusiasts

BY Allison Cerra

NEW YORK — Gaiam has released two new fitness DVDs centered around yoga.

"Rodney Yee’s Core Centered Yoga" teaches users to have a better appreciation and awareness of their body, using the concept of opposition to strengthen underutilized areas and balance out others that they use habitually, as well as increase strength, flexibility, and coordination. Yogi Rodney Yee demonstrates how making small adjustments to body placement and positioning during an individual’s yoga practice, as well as performing opposing motions, can lead to a more balanced and centered body and mind.

The DVD features five different workouts, plus a downloadable meditation practice. "Rodney Yee’s Core Centered Yoga" has an approximate runtime of 50 minutes and a suggested retail price of $14.98.

In related news, Gaiam also has released Maya Fiennes’ "Yoga for Real Life." Fiennes’ yoga is based on the discipline, Kundalini yoga, which is a practice that fully engages the mind, body, and spirit, focusing on health and healing to improve the body through the use of its own energy.

Maya Fiennes’ "Yoga for Real Life" has an approximate runtime of 60 minutes and a suggested retail price of $14.98.

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Talk-show circuit nutrition expert Samantha Heller to speak at CRN annual event

BY Michael Johnsen

WASHINGTON — The Council for Responsible Nutrition on Wednesday announced that registered dietitian and health expert Samantha Heller will serve as this year’s featured speaker in the association’s "Breakfast with…" session at The Conference, CRN’s annual symposium for the dietary supplement industry.

"Samantha Heller is a respected expert in the nutrition field which is why she is so highly sought out in the media to serve as an expert on nutrition issues," CRN SVP communications Judy Blatman said. "We’re looking forward to her insights on the evolving world of journalism and how that affects industry."

In addition to her work as a practicing registered dietitian, Heller is also an author, consultant and media expert who regularly appears on TV news shows such as the "Today Show," "Good Morning America" and "Doctor Oz" and is frequently quoted in newspapers and magazines. She currently serves as the clinical nutrition coordinator at the Center for Cancer Care at Griffin Hospital in Derby, Conn. and hosts a two-hour live health program on SiriusXM radio.

She will discuss media trends in relation to the health industry and share her thoughts on the role of supplements in a person’s overall health and wellness.

The Conference takes place Oct. 3 to 6 at the Montage Laguna Beach in Laguna Beach, Calif.


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NCPA signs onto ‘Team Up. Pressure Down.’ initiative to encourage patient-pharmacist consults

BY Michael Johnsen

ALEXANDRIA, Va. — The National Community Pharmacists Association on Wednesday announced that it is participating in the "Team Up. Pressure Down." program to help hypertensive patients more effectively manage and control their high blood pressure — and ultimately prevent 1 million heart attacks and strokes by 2017.
 
"Team Up. Pressure Down." is a new pharmacy-focused program developed by the Centers for Disease Control and Prevention, and is part of the U.S. Department of Health and Human Services’ Million Hearts initiative co-led by the CDC and the Centers for Medicare and Medicaid Services. The program offers time-saving resources — from video vignettes to conversation starters — that encourage and support pharmacists in providing counseling services to their hypertensive patients, with the goal of improving medication adherence (i.e., patients following their medication regimen as prescribed by a doctor). A suite of patient education materials will also be available through the program to help people with high blood pressure take a more active role in self-management efforts and to encourage increased interaction with their pharmacists.
 
"This is a great opportunity for pharmacists, and NCPA is proud to be a partner," stated Douglas Hoey, NCPA CEO. "As one of the most accessible healthcare providers, pharmacists can play a significant role in the treatment and prevention of heart disease. Services — including blood pressure and lipid monitoring, smoking cessation programs and patient intervention and reminder systems — can play a vital role. Many community pharmacists already provide these services on a daily basis, and hopefully this campaign will spur greater awareness and utilization of them."
 
Recent research shows that pharmacist-directed care can improve the management of major cardiovascular risk factors — including hypertension — and has a positive impact on patient health outcomes. Nearly 1-in-3 adults has hypertension, and 36 million Americans do not have it under control. Taking hypertension medicines as prescribed can greatly reduce a patient’s risk for heart attack and stroke, yet 30% stop taking their medicines within six months, and 50% stop within one year.

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