HEALTH

Gaia Herbs debuts new look and Meet Your Herbs program

BY Michael Johnsen

BREVARD, N.C. Gaia Herbs on Tuesday announced the launch of its new branding, new packaging and a new industry-first herb traceability program called Meet Your Herbs.

Meet Your Herbs will provide lot-by-lot, consumer-accessible traceability of the regional origin, harvest story and quality test results of the company’s herbal ingredients and finished products. Consumers and retailers will be able to retrieve information about the company’s products by entering an ID number from the package into the “Meet Your Herbs” field on the company’s website or through a new mobile device application. A demo of the traceability feature is available at Gaia Herb’s new website, New.GaiaHerbs.com

“We believe that every herb needs to be held to the highest standards of purity and integrity in order to ensure maximum potency and results for our consumers,” stated Ric Scalzo, CEO of Gaia Herbs. “We also feel that it is not enough to simply state these claims, so we are offering accountability through complete transparency with our Meet Your Herbs traceability program.”

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Visine unveils new red eye formula

BY Allison Cerra

MORRIS PLAINS, N.J. Visine has developed a new eye-drop formula that relieves eye redness and irritation.

New Visine maximum redness relief formula uses a special Hydroblend formula to soothe irritation and provide up to ten hours of comfort, Visine said. In line with the product launch, Visine has developed a free app for iPhone and iPod Touch — the Visine red eye remover application — that eliminates red eye from consumers’ photos in moments.

Visine maximum redness relief formula is available nationwide for $5.99 (in 0.5 fl. oz.) at food, drug and mass merchandisers.

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Shiff survey: Cardiologists recommend supplements to patients

BY Michael Johnsen

SALT LAKE CITY According to a new national survey commissioned by Schiff Nutrition — and conducted by an independent research firm — an overwhelming majority of cardiologists (91%) have recommended dietary supplements to their patients to support cardiovascular health.

The survey found that three-quarters of cardiologists said that if they had to choose one dietary supplement to specifically support the cardiovascular health, they would choose omega-3 fatty acids, far more so than antioxidants (7%), CoQ-10 (2%) and vitamin E (1%).

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