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Gabrielle Union joins Bounty’s Make a Clean Difference program

BY Allison Cerra

CINCINNATI Procter & Gamble’s Bounty brand, in partnership with HandsOn Network and the Rush Philanthropic Arts Foundation, announced a new program designed to transform learning environments of 30 public schools across the United States.

The Make a Clean Difference program helps make schools “Bounty clean,” from cleaning cafeterias to planting around front entrances in public schools across the country. Actress and spokeswoman Gabrielle Union unveiled the program last night in Washington at the HandsOn Network’s reception to celebrate National Volunteer Week.

“I am thrilled to be here at National Volunteer Week with the HandsOn Network, Rush Philanthropic Arts Foundation and Bounty,” Union said. “We hope the Make a Clean Difference program will inspire families across the country to get involved hands-on in their communities and join the effort to clean our public schools.”

Bounty’s Make a Clean Difference program will impact 30 public schools in the following cities from April through June.

Added Bounty brand manager Dave Lee, “Our goal is to provide our youth with clean and fun learning environments to unlock their curiosity and creativity. We believe that whether at home or at school, messes should never get in the way of creativity and learning.”

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All launches Oxi-Active laundry detergent

BY Allison Cerra

WILTON, Conn. All has launched a new laundry detergent designed to fight life’s toughest stains.

All’s Oxi-Active is a 2-in-1 advanced detergent that promises to remove tough stains in a single wash. In line with its debut, All is launching a campaign in New York City with a birthday party-themed media event to show how effective it is.

“We want to give moms the reassurance and confidence to enjoy all the messy moments their kids are already enjoying,” said Kevin Keating, marketing director for Sun Products Corp. “With all Oxi-Active and its 2-in-1 advanced cleaning power, moms can focus on their child’s first birthday party and that first chocolate ice cream cone rather than the bib.”

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Lauren Conrad joins Reese’s to declare a holiday in honor of its candy

BY Allison Cerra

HERSHEY, Pa. Reese’s is teaming up with fashion designer and author Lauren Conrad to help make I Love Reese’s a national holiday on May 18.

“Reese’s peanut butter cups’ loyal fans have helped make it the No. 1 selling candy in the country,” said Jody Cook, spokesperson for the Reese’s brand. “We thought it was only fitting to help Reese’s lovers nationwide celebrate the perfect combination of chocolate and peanut butter by declaring I Love Reese’s Day a holiday.”

Although peanut butter and chocolate already have holidays in March and July, respectively, Reese’s believes that May 18 should mark the long-loved union of peanut butter and chocolate. To kick off the campaign, Reese’s has launched an online petition at http://www.hersheys.com/reeses/ilovereesesday/, where consumers can show their support through May 17. Following the kick-off of the I Love Reese’s Day holiday, Reese’s peanut butter cups will return the love by launching the nationwide Reese’s Loves You Back on-pack, instant-win promotion, in which the brand will give away up to $2 million in cash prizes to Reese’s peanut butter cup fans nationwide.

In line with the I Love Reese’s campaign, Conrad has expressed her support for the prospective holiday at Hershey’s Times Square store in New York City.

“I’ve always loved Reese’s Peanut Butter Cups – who doesn’t? When I found out that my favorite treat was campaigning to declare I Love Reese’s Day, I had to be among the first to sign the petition,” said Conrad.

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