HEALTH

Fuse Science launches ad campaign supporting Powered By Fuse energy products

BY Michael Johnsen

MIAMI LAKES, Fla. — Fuse Science on Monday announced that as of late last month it has officially launched its ad campaign behind Powered By Fuse energy products. 

"We are now firmly in the roll-out of our commercial advertising and encouraged by initial responses to the Powered By Fuse message," stated Brian Tuffin, CEO Fuse Science. "In addition, we are currently shipping new display units to participating Duane Reade locations which is part of our continued expansion of our distribution footprint and supported by a series of new commercial and print ads that are designed to drive product trial and repeat purchase while leveraging our world-class athletes." 

Celebrity endorsers include pro golfing legend Tiger Woods, Boston Red Sox hitter David Ortiz and one of the judges on "Shark Tank," Daymond John.

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Smith Bros. making comeback in lozenge space

BY Michael Johnsen

NEW YORK — Represented by the Greenwood Group, Smith Brothers is making its way back onto shelves with a new way of thinking about sore throat lozenges, according to a report published Friday by Bloomberg. 

According to the report, Smith Brothers was bought out of bankruptcy in 2010 by York Capital Management and is in the process of introducing new products that include Night Time drops with melatonin and chamomile to aid sleep, as well as electrolyte-laced Restore lozenges to help re-energize people.

The company is headed by CEO Steven Silk, who is bringing a focus on health and wellness to the brand, according to the report. 

 

 

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Boiron launches ‘Where will you take Oscillo?’ photo contest

BY Michael Johnsen

NEWTON SQUARE, Pa. — Embracing its French roots, Boiron launched a national “Where Will You Take Oscillo?” photo contest on Oct. 1. The contest encourages quick action against early and crucial flu-like symptoms year-round by being prepared with Oscillo. 

Using their original favorite travel photos, participants can share where they would like to visit or where they plan to take their Oscillo this year. Twenty-six weekly winners will be chosen, and from those, one grand prize winner will receive a five-day, four-night trip for two to Paris and $500 in spending money. 

The six-month contest runs through March 30, 2014. 

Boiron is supporting the contest through a digital campaign, including advertising on travel websites and communities, blogger outreach and email marketing. In-store promotional materials, such as shelf talkers, display add-ons and stickers on Oscillo boxes and displays will be used at the retail level to generate participation, the company noted.

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