HEALTH

FullTurn Media launches sex health Web site

BY Michael Johnsen

NEW YORK General knowledge of the link between intimate relations and general good health may have received a boost Wednesday with FullTurn Media’s launch of the online information portal Sex Health Guru (www.SexHealthGuru.com).

The site is built around new media—primarily video content—and targets adults between the ages of 18 and 40. “Sex education in the United States isn’t working,” stated FullTurn Media chief executive officer Joshua Silberstein. “People need easy access to accurate, unbiased information about STDs and birth control. More than that—they need that information in a format that will resonate with them.”

The video content is tagged as “for information purposes only” and advises viewers to consult a healthcare professional if necessary. But more importantly, the site delivers intimacy healthcare information in a matter-of-fact, no-nonsense and non-risque format. One expert for a video espousing the benefits of sex to health stated, “It has been found that couples that have sex have higher levels of immunoglobulin A,” an immune-system protein that helps protect viral infections in the mouth and through the upper respiratory tract.

Sex Health Guru offers more than 200 videos in categories including Birth Control, STDs, Sex Health, Sex Skills and Sex 101. These videos were created to entertain as well as inform, and deliver an enjoyable viewing experience, on par with the best short-form web clips in entertainment, the company stated. Every video is hosted by a medical expert, like an OB-GYN, and provides valuable information in a straightforward, easy-to-understand format.

FullTurn Media, through the illumistream health brand, is one of the larger providers of health-related video on the web, with more than 30 million video views in each of the last two months.

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FDA identifies ingredients to be considered non-GRASE

BY Michael Johnsen

ROCKVILLE, Md. The Food and Drug Administration last week identified a host of ingredients and indications that will be considered not generally recognizable as safe and effective as part of a proposed rule.

Industry will have 60 days to comment on the proposed rule. According to the agency, FDA first requested data on these ingredients/indications in December 2003 as part of its ongoing review of OTC drug products.

The following ingredients and indications will be identified as non-GRASE if the rule is ratified:

  • Any external analgesic drug products containing aloe vera or urea
  • Any topical antimicrobial drug products containing aloe vera
  • Any drug products containing urea for any labeled claims
  • Ammonia as a reflex stimulant
  • All skin protectant blister guard drug products
  • Any skin protectant drug products labeled with claims or directions for use as a nipple protectant (previously referred to as breast creams for use when nursing), except lanolin
  • Any drug products formulated as a wet dressing other than skin protectant and astringent drug products formulated and labeled in accordance with 21 CFR part 347
  • Any drug products labeled with claims or directions for the following uses—bed-wetting deterrent; blemish remedy (other than topical acne drug products); bunion remedy; drawing salve (for drawing or removing splinters, slivers or similar items), except ichthammol; foot balm, bath, or other topical dosage forms for any ‘‘foot’’ claims (including relieving foot muscle strains and soreness from working out), other than topical antifungal drug products; impotency cure; medicated bath preparation; nonantimicrobial skin wound cleanse; topical products for treatment or prevention of male urethral problems; treatment or prevention of prickly heat; urinary acidifier or urinary alkalinizer; weight control drug products with ingredients formulated as an impregnated body wrap; and wound wash saline.

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DSEA, NPF announce merger

BY Michael Johnsen

WASHINGTON The Dietary Supplement Education Alliance on Wednesday merged with the Natural Products Foundation, the companies announced during a noon press conference.

“DSEA’s Dietary Supplement Information Bureau and consumer and media outreach programs are highly regarded and will fit perfectly with the mission of the foundation, which is to enhance and promote the integrity of natural products through quality, science and education,” stated Randy Dennin, chairman of the Natural Products Foundation. “This merger allows us to not only strengthen and expand the foundation’s educational scope, it provides an established infrastructure that can be used to grow initiatives begun and planned by DSEA.”

As part of the affiliation and in order to take advantage of the Natural Products Foundation’s tax-exempt status, DSEA was dissolved as a corporate entity. Elliott Balbert, DSEA’s founder and past president and chief executive officer of Natrol, and fellow DSEA past-president Jon Benninger have joined the foundation’s board of directors. DSEA staffer Deb Knowles has also joined the foundation team.

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