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Fruth Pharmacy to support the March of Dimes

BY Alaric DeArment

CHARLESTON, W. Va. Regional retail pharmacy chain Fruth Pharmacy announced that it will support the March of Dimes by participating in a fundraising effort.

Fruth Pharmacy, based in Charleston, W.Va., announced its participation in the 2009 March for Babies season. The chain said it raised $1,000 by selling candy bars, advertising its efforts in its stores and advertising that candy bars are still available in some places.

“Fruth Pharmacy has always been a huge supporter of the March of Dimes,” March of Dimes community director Terry Eller stated. “Their commitment never fails us. As always, their tremendous team effort and support are greatly appreciated.”

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Polaroid and Summit Global announce partnership

BY Anna Mcgrath

MINNEAPOLIS PLR IP Holdings LLC announced the completion of an exclusive five-year license agreement with the Summit Global Group to produce and distribute Polaroid-branded digital still cameras, digital video cameras, digital photo frames and Polaroid PoGo mobile products worldwide.

Prior to the partnership, Summit Global had been a trusted partner of the Polaroid brand for over eight years. 

“We are pleased to continue our relationship with Summit Global as we move into a new era for the Polaroid brand,” said Scott W. Hardy, president of PLR IP Holdings, the entity that owns the Polaroid Brand. “Summit Global’s leadership in digital imaging is sure to uphold and exceed customer expectations as we re-launch our iconic brand into relevant new product categories.”

The partnership further develops and validates the strength of the Polaroid brand, and supports PLR IP Holdings’ strategic objective to diversify product category growth in established and emerging markets. It is anticipated that the agreement will generate over $1.3 billion in retail sales beginning 2009.

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Fresh & Easy announces four new stores set to open this July

BY Anna Mcgrath

EL SEGUNDO, Calif. Fresh & Easy Neighborhood Market announced the grand opening of four California stores in Pasadena, Oxnard and Santa Barbara County set to open this July.

Based on customer feedback, Fresh & Easy announced it will be introducing over 1,000 new products to existing stores over the summer. Customers should expect to see more Fresh & Easy brand products, larger pack sizes, more national brands and exclusive new lines of national brand-quality products at low prices.

“As we have always done, we continue to listen and evolve to improve the shopping trip for customers. We’re hearing customers want to stretch their dollars even further, without compromising on quality,” said Tim Mason, Fresh & Easy CEO. “Particularly in this economy, we’re pleased we can open four additional stores in new neighborhoods while creating more than 80 high-quality jobs.”

Fresh & Easy currently operates 120 stores in California, Arizona and Nevada.

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