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Fruth Pharmacy to provide digital audio Rx labels

BY Antoinette Alexander

POINT PLEASANT, W. Va. — Fruth Pharmacy has unveiled new technology to make prescription label reading easier for the visually impaired by partnering with AccessaMed to bring a special prescription label into all 26 Fruth Pharmacy locations.


AccessaMed’s prescription bottle has helped bridge the gap for the visually impaired and other patients that have difficulty reading a label by providing a digital audio label that will speak to the patient.  The label permanently adheres to the prescription bottle or package. A patient pushes a button on the new electronic label and instructions for taking the medicine will be provided to the patient in a clear and robust voice. The digital audio label does not require expensive or complicated reading systems for users. The printed label will also continue to be on the prescription bottle for caregivers or others offering assistance.


“We saw a need in the community with several of our patients,” stated Tim Weber, Fruth Pharmacy VP of pharmacy. “We started researching a way to resolve this issue to help visually impaired patients with medication adherence.  Persons unable to read or understand printed text will also find this technology beneficial.  AccessaMed™ helped us fill our communities’ needs.”

 

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Parody infomercial hammers home anti-smoking message

BY DSN STAFF

 
 
WASHINGTON — Action on Smoking & Health recently launched an infomercial campaign behind its new faux product, The Wrinkler, which purports to add between 10-20 years of aging to a users face. Using all of the devices typical of an infomercial — scientifically-proven products, a doctor recommendation, a call to action and user testimonials — the mock campaign aims to raise awareness around the dangers of smoking.
 
"Big Tobacco often portrays smoking as exciting and glamorous, like in Philip Morris International’s Be Marlboro campaign. Through this parody video, we hope to illustrate the realities of tobacco use — that instead of making you seem cool and sexy, tobacco actually makes you old and sick," said Laurent Huber, executive director of ASH (Action on Smoking & Health).
 
The parody infomercial was released in advance of World No Tobacco Day on May 31. 
 
According to ASH, the video was created and donated by advertising creative directors Dean Hacohen and Hank Kosinski of New York.
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Shoppers Drug Mart gets personal with new app, digital Optimum card

BY Antoinette Alexander

TORONTO — Retailers are increasingly elevating their game and looking to better connect with consumers via personalization and Canada’s Shoppers Drug Mart is no exception.

The retailer has announced that it is beefing up its retail loyalty program, Shoppers Optimum, with My Optimum. My Rewards. — a new personalized digital experience. The new digital platform includes an enhanced Shoppers Drug Mart app and a digital Optimum card, making it easier than ever for Canadians to earn additional rewards on the products.

“Shoppers Optimum members love earning the best free rewards in retail and they will love loading their personalized offers directly to their new digital Optimum card even more,” stated Shelagh Stoneham, SVP, marketing, Shoppers Drug Mart. “We are creating a one-on-one relationship with our customers, with offers personalized to their shopping habits and sent straight to their smartphone.”

Optimum members will now receive personalized offers and points via their mobile device, email or the web, and can load them to their digital or plastic Optimum card. They can also scan their digital Optimum card directly from their smartphone to earn and redeem points.

The digital Optimum card is now available for Apple and Android devices by downloading the redesigned Shoppers Drug Mart mobile app.
 
The new Optimum digital platform delivers weekly load-to-card offers tailored to members' shopping preferences, including a personalized flyer picking the relevant promotions for each customer. Optimum members will receive offers on products they want and use, from cosmetics and skincare to vitamins and snacks, allowing them to earn rewards faster on everyday purchases along with special offers on new items.

Optimum members will now benefit from these new digital features:
•    New, personalized offers arriving every Saturday via email, web or directly to smartphone;
•    A personalized flyer, based on each customer's shopping preferences, selecting the most relevant products on promotion;
•    View and load offers from their mobile device or the new Optimum website;
•    Scan their digital Optimum card to earn or spend points at checkout;
•    Check Optimum points balances on the go;
•    Transfer Optimum points to a loved one's account;
•    Donate Optimum points to a favourite charity – including the Canadian Red Cross for the Nepal Region Earthquake Fund;
•    Browse store flyers and create shopping lists;
•    Manage prescriptions;
•    Find the nearest Shoppers/Pharmaprix store and check store hours or late night or 24-hour access to pharmacy services; and
•    Add their Optimum card to Passbook on iOS.

A few facts about Optimum:
•    Every 23 seconds a new member joins the Shoppers/Pharmaprix Optimum program;
•    Every second a product is redeemed for free with Shoppers Optimum points at a Shoppers Drug Mart or Pharmaprix store; and
•    386,507 lipsticks and 1,312,206 toothbrushes were redeemed for free using Optimum points in 2014.
 

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