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Fruit2O introduces new ‘Essentials’ line

BY Allison Cerra

CINCINNATI From the creators of Fruit2O, the original fruit-flavored water, comes a new fortified water unlike any other — Fruit2O Essentials — providing nutrients found in two servings of fruit with zero calories in each bottle.

Every bottle provides nutrients found in two servings of fruit, including important vitamins and minerals and 1 g of fiber. Each of the six delicious flavors combines a popular fruit with a super fruit delivering uniquely beneficial nutrients. There are six Fruit2O Essentials flavors offered, including cranberry raspberry, strawberry kiwi, peach mango, citrus, blueberry pomegranate and cherry acai.

“The creation of the Fruit2O Essentials line was really in response to a lack of better, more nutritious fortified water options out there for consumers,” said Dave Zellen, brand manager for Fruit2O. “Many fortified waters and juices claim to provide important health benefits, such as immunity-enhancing nutrients and enriched vitamins. The problem is that many of them don’t provide significant levels of vitamins and minerals, and, worse yet, are loaded with extra sugar and calories. With actual benefits of fruit nutrients and zero calories, Fruit2O Essentials is a deliciously easy way for women to better achieve their recommended daily intake of both water and fruit nutrients.”

Fruit2O Essentials is available in many U.S. markets. Single 18-oz bottles will be sold in grocery stores for a recommended retail price of $1.29-$1.49, and in 15- and 20-packs at Club stores for a recommended retail price of $9.99 to $12.89. For more information on Fruit2O Essentials, including a list of specific retail locations, visit www.fruit2o.com.

KelloggsDRSNhttp://www.centerstoregrowth.com

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Stonyfield Farm welcomes new strawberry flavored yogurt

BY Anna Mcgrath

LONDONDERRY, N.H. Stonyfield Farm, the world’s leading organic yogurt-maker, announced the strawberry flavored addition to their fat free Oikos Organic greek yogurt.

Planted at the bottom of the conveniently packaged Oikos strawberry yogurt cup will be actual strawberry fruit. The entire Oikos line includes other flavors (plain, vanilla, blueberry, honey), all of which make for a healthy 90-calorie or less snack.  

For further information please visit www.oikosorganic.com.

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New study finds yogurt effective in improving digestive health

BY Anna Mcgrath

CHICAGO General Mills on Wednesday released results of a clinical study that illustrated how individuals who consumed Yoplait YoPlus yogurt improved digestive health.

Researchers at UNC Chapel Hill concluded that Yoplait YoPlus yogurt may have a beneficial balance of probiotics and fiber that improves digestive health when consumed daily.

The results of this six-week study at UNC were announced by co-researcher Tamar Ringel-Kulka at the Digestive Disease Week conference in Chicago. YoPlus contains Bifidobacterium lactis (Bb-12), a well-known probiotic culture, and inulin. Both of which work with the gut to help regulate digestive health.

The participants, both men and women, occasionally experienced digestive problems, the study said.

According to Kulka, “There are very few pharmacologic options for people managing occasional gastrointestinal discomfort such as constipation or bloating. A yogurt containing probiotics and fiber is a promising choice for those who experience occasional digestive health issues.”

YoPlus is currently available for purchase in dairy aisle of major supermarkets nationwide.

KelloggsDRSNhttp://www.centerstoregrowth.com

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