HEALTH

FRS taps Tim Tebow as spokesman

BY Michael Johnsen

FOSTER CITY, Calif. — The FRS Co., the manufacturer of FRS Healthy Energy products, on Tuesday named Denver Bronco first-round pick Tim Tebow to its FRS Healthy Energy team as its latest professional athlete spokesman.

"I am excited to officially be a part of the FRS team," Tebow said. "I use their products regularly and can honestly say that I believe FRS has helped me perform at my best on and off the field. I look forward to sharing my FRS story with fans and spreading the word on this amazing brand."

Tebow’s relationship with FRS will include appearing in the company’s marketing and advertising campaigns and acting as a brand ambassador within the professional, college and high school athletics community. FRS also is committed to work alongside Tebow and his charity, beginning immediately with a fundraiser at FRS.com in which FRS will donate 25% from the purchases of Tebow’s favorite FRS products to the Tim Tebow Foundation.

Tebow joins seven-time Tour de France winner Lance Armstrong, five-time NBA champion Derek Fisher, mountain climber Jordan Romero and a growing number of Americans who have adopted FRS to enhance their personal performance.

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Industry praises passage of Food Safety Modernization Act by House

BY Michael Johnsen

WASHINGTON — The House of Representatives on Wednesday passed the Food Safety Modernization Act by a vote of 215-144 to wide industry aplomb.

The bill now only needs President Barack Obama’s signature to become law.

If signed into law, the food safety bill will require biennial registration of all food manufacturing facilities, will provide the Food and Drug Administration with new authority to mandate food recalls and will require companies to develop food safety plans.

“Food retailers and wholesalers believe that given today’s global marketplace, it is critical to provide the FDA with the authority to recall products when necessary,” stated Food Marking Institute president and CEO Leslie Sarasin. “We also support the use of third-party certification programs and the requirement that every food manufacturer or producer develop and employ food safety plans.”

“The dietary supplement industry, which is regulated as a category of food under the Dietary Supplement Health and Education Act, is committed to supporting efforts that ensure consumers have access to safe and high-quality dietary supplement products,” stated Steve Mister, president and CEO of the Council for Responsible Nutrition. “CRN and its member companies have supported this bill because of the added enforcement tools it provides to [the] FDA and the extra protections it provides for consumers.”

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NPA awards 500th NPA Natural Seal certification

BY Michael Johnsen

WASHINGTON — The Natural Products Association last week reached a new milestone — awarding the 500th certification to products and ingredients under the NPA Natural Seal, a certification program focused on the verification of natural products and ingredients.

“The NPA certification program has been a huge success, with hundreds of products and ingredients earning our coveted natural seal,” stated John Gay, NPA executive director and CEO. “The NPA Natural Seal is quickly growing in visibility and consumer awareness nationwide. Brands that have been certified by NPA know the value that the NPA seal brings to an increasingly competitive marketplace.”

The NPA Natural Seal helps consumers easily identify products that meet the NPA’s standard of “natural.” All personal care and home care products with the NPA Natural Seal are at least 95% natural, excluding water.

In 2008, NPA launched the Natural Standard for Personal Care Products, certifying both ingredients and products that meet NPA’s standard of natural. This year, NPA launched the Natural Standard for Home Care Products, with a similar standard for certifying foods expected next year. These standards support the NPA Natural Seal.

“The NPA Natural Seal has set a high bar for truly natural products, and we are committed to strengthening the Natural Standard in the years to come,” said Cara Welch, NPA scientific and regulatory affairs manager. “People everywhere are making the choice to go natural with what they eat, what they put on their bodies, and what they use in their homes. NPA is helping these consumers every day by identifying products that are truly natural.”

For a list of products and ingredients, visit TheNaturalSeal.org.

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