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The FRS Co.’s Healthy Energy line gets revitalized

BY Allison Cerra

FOSTER CITY, Calif. The FRS Co. has enhanced its ready-to-drink beverage line, Healthy Energy.

The single-serve drinks, available in 11.5-oz. cans, now feature a fresh new look and taste, containing the FRS-patented blend of the powerful all-natural antioxidant quercetin, seven essential vitamins and green tea extract. The newly packaged line is available in apricot nectarine and orange flavors sweetened with stevia, as well as low-calorie wild berry, peach mango, citrus pomegranate and orange flavors.

 

"We are continually innovating to better meet the needs of our loyal fans by delivering  products for ‘life performance’ while maintaining the highest-quality ingredients and exceptional taste," said Carl Sweat, president and CEO of The FRS Co.

 

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Huggies covers ‘every little bottom’ with diaper drive

BY Allison Cerra

DALLAS Kimberly-Clark’s Huggies brand has kicked off a diaper drive with the help of "Grey’s Anatomy" star Ellen Pompeo.

The diaper drive, Every Little Bottom, will include a series of local drives, events, a donation from the brand and other activities to generate up to 20 million diapers for babies in need. Pompeo, who recently gave birth to her daughter, serves as an ambassador for the cause.

"As a new mom, I was shocked when I learned how prevalent diaper need is in the U.S. It is heartbreaking to imagine the ongoing struggle these moms face to provide enough diapers to change their babies and the toll that takes on babies in our own communities," Pompeo said. "I am proud to be an Every Little Bottom ambassador to help spread the word and encourage communities to help us collect and donate diapers to babies in need."

The diapers donated will reach babies in need through two Every Little Bottom partners –– a network of diaper banks and Feeding America.

 

Added Huggies brand senior director Stu Schneider, "The national expansion of Huggies Every Little Bottom will allow us to help even more babies across the country. And, the ability for us to truly localize this effort through the help of our dedicated partners and retailers to help babies right in their own backyards is critical to making an impact."

 

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Marzetti introduces Otria Greek yogurt veggie dip

BY Allison Cerra

COLUMBUS, Ohio Marzetti has introduced a veggie dip line that is friendly to taste buds and waistlines.

Otria Greek yogurt veggie dip, available for a suggested retail price of $3.49, comes in five flavors: garden herb ranch, salsa cilantro, chipotle cheese, cucumber dill feta and spinach artichoke.

 

"We are always looking to develop delicious, new products that fit consumers’ lifestyles," said Mary Beth Cowardin, senior marketing manager for Marzetti dips. "With the introduction of Otria Greek yogurt veggie dip, we’re bringing an innovative twist to traditional Greek yogurt by adding a variety of zesty ingredients to create an everyday snacking escape."

 

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