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The FRS Co.’s Healthy Energy line gets revitalized

BY Allison Cerra

FOSTER CITY, Calif. The FRS Co. has enhanced its ready-to-drink beverage line, Healthy Energy.

The single-serve drinks, available in 11.5-oz. cans, now feature a fresh new look and taste, containing the FRS-patented blend of the powerful all-natural antioxidant quercetin, seven essential vitamins and green tea extract. The newly packaged line is available in apricot nectarine and orange flavors sweetened with stevia, as well as low-calorie wild berry, peach mango, citrus pomegranate and orange flavors.

 

"We are continually innovating to better meet the needs of our loyal fans by delivering  products for ‘life performance’ while maintaining the highest-quality ingredients and exceptional taste," said Carl Sweat, president and CEO of The FRS Co.

 

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Wasa gets flat, crispy

BY Allison Cerra

CHICAGO Wasa is expanding with a line of thin, whole-grain crackers.

Wasa’s new thin and crispy flatbreads are available in original, rosemary and sesame, making them ideal for entertaining or as a wholesome snack.

"At Wasa, we take pride in offering healthy products made only with simple, all-natural ingredients that help people in their quest to eat well and live better," said Kirk Trofholz, president of Wasa North America. "We believe the new Wasa thin and crispy flatbreads will appeal to a broad audience and offer unlimited options for healthy snacks and alternative meal accompaniments."

The new line is available next month in stores nationwide for a suggested retail price of $2.99.

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Frito-Lay to take noise out of SunChips bags

BY Allison Cerra

PLANO, Texas After launching eco-friendly bags for its SunChips brand, Frito-Lay again is looking to revamp the packaging.

According to a report by USA Today, Frito-Lay said it is removing the noisy material found in the compostable bags. While they are environmentally friendly, the bags have received negative customer feedback.

"Clearly, we received consumer feedback that it was noisy," said Frito-Lay spokeswoman Aurora Gonzalez. "We recognized from the beginning that the bag felt, looked and sounded different. We are on a journey with compostable packaging."

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