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FRS appoints chief marketing officer

BY Michael Johnsen

FOSTER CITY, Calif. — The FRS Co. on Thursday named Matt Kohler chief marketing officer.  

"Matt has a deep understanding of consumers and the CPG industry and an impressive track record for creating and executing world class marketing," stated Carl Sweat, president and CEO of the FRS Co. "We are thrilled to have Matt on board. His experience with both billion dollar brands and high-growth startup companies will enhance the strength of our marketing and leadership teams."

In his new position, Kohler will oversee global marketing efforts including brand strategy, product innovation, advertising, promotions, social media and event marketing. Kohler will report directly to Sweat.

"This is an exciting time to join FRS. The company’s FRS Healthy Performance line of products is strongly positioned for growth," Kohler said.
 
Prior to joining FRS, Kohler served as VP marketing at Green Dot Corp., a provider of financial services. Kohler led all marketing activities for the Green Dot brand from its entrepreneurial growth stage through a successful IPO.

Previously, Kohler worked in brand management at The Clorox Company, where he was responsible for the company’s bleach brand. There, Kohler successfully launched Green Works, an innovative line of "green" plant-based cleansers, from concept to commercialization and the first new brand launch for Clorox in more than 20 years. Kohler has worked nationally and internationally for such leading brands as Coca-Cola and Johnson & Johnson. Kohler received an MBA from Harvard and a BA from American University.


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GPhA to Senate: Fully funded FDA will benefit healthcare system, expand patient access to affordable drugs

BY Allison Cerra

WASHINGTON — It is critical for the Food and Drug Administration and Office of Generic Drugs to be fully funded so that patients can receive access to affordable medicines, the Generic Pharmaceutical Association said Wednesday.

The group called on the Senate to uphold the funds allocated to the FDA by the Senate Committee on Appropriations. GPhA president and CEO Ralph Neas said that cutting funds would affect the sustainability of the U.S. healthcare system, including such programs as Medicare and Medicaid.

“At a time when lawmakers in Washington and across the country are under enormous pressure to cut budgets and reduce spending, we applaud the committee’s foresight in recognizing the importance of a fully funded FDA," Neas said. "Today, the use of safe and effective generic prescription drugs is saving consumers and the U.S. healthcare system more than $3 billion every week. It is absolutely critical that the Senate provide the FDA with the appropriate funding to ensure that patients continue to have access to these medicines at a price they can afford.”

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Stayhealthy, Adflow Health Networks form strategic alliance

BY Allison Cerra

MONROVIA, Calif., and FORT WASHINGTON, Pa. — Stayhealthy and Adflow Health Networks have entered a partnership that is designed to expand the presence of biometric testing solutions and engage consumers in retail and nonretail markets.

The relationship will combine Stayhealthy’s Food and Drug Administration-cleared screening applications and health management tools, along with Adflow Health Networks’ patented Dynamic Messaging System, enabling retailers, employers and advertisers to deliver a higher-level of consumer engagement across multiple platforms, including a multifunction biometric screening kiosk, the Web, mobile phones and broader social networking, the companies said.

"This partnership will provide people with clinically valid information that is critical to achieving good health and fitness and do so conveniently and accessibly within their everyday lives," Adflow Health Networks chairman David Roscoe said. "It is very rewarding to see our technology applied in such a way as to make a positive impact on the personal health management of consumers across North America."

Added Stayhealthy board chairman Tommy Thompson, "With over 71 million consumers using retail pharmacy based blood pressure machines at least once in the last 12 months, the opportunity to help these individuals in a more meaningful way is now here," he said. "This new platform will enable pharmacists, retailers and others to play a larger role in creating a healthier America while at the same time providing consumers with convenient access to scientifically-validated clinical solutions."


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