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Frito-Lay to sell, distribute Matador by Jack Link’s brand

BY Allison Cerra

PLANO, Texas PepsiCo’s Frito-Lay North America division announced it has entered into an agreement with Jack Link’s, in which Frito-Lay will sell and distribute a new line of meat snacks under the Matador by Jack Link’s brand, aimed at young adults with action-driven lifestyles.

“The Jack Link’s brand continues to drive growth in meat snacks, and the new line of Matador products and partnership with Frito-Lay will take that growth even further,” said Troy Link, president of Jack Link’s Beef Jerky. “Combining the taste and quality of Matador meat snacks with the distribution, sales and merchandising capabilities of Frito-Lay gives our consumers more choices than ever before, while also delivering growth to our retailers and both companies.”

The Matador by Jack Link’s lineup will feature highly differentiated meat stick and jerky products and offer bold new meat snack options. The launch will be supported by an integrated action sports platform and dedicated advertising campaign, including sponsorship of the Dew Tour and top athletes in BMX, skateboarding and snowboarding.

Under terms of the agreement, Frito-Lay will distribute and sell Matador by Jack Link’s meat snacks beginning Aug. 17.

Other terms of the agreement were not disclosed.

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Daisy Cottage Cheese offers opportunity for a fresh refrigerator make-over

BY Anna Mcgrath

DALLAS Daisy Cottage Cheese kicks off their “Freshen Up Your Fridge” contest to help encourage Americans to clean their refrigerators of unhealthy foods and replace them with more fresh, all-natural products.

One lucky grand prize winner will receive a year’s supply of Daisy Brand Cottage Cheese, a new Whirlpool Latitude refrigerator and an exclusive in-home visit by a registered dietitian to help teach them about healthier foods for their refrigerators.

“So many Americans try to eat healthy, but don’t realize that many foods contain unnecessary additives and preservatives,” said Kim Galeaz, registered dietitian. “I’m partnering with Daisy Brand Cottage Cheese to show how simple it is to freshen up your refrigerator and choose more great-tasting, nutrient-rich foods, like Daisy Brand Cottage Cheese.”

Entries are now being accepted until Aug. 31, 2009. Consumers can log on to www.freshenupyourfridge.com to enter and share why and how their eating habits could be improved through a fresh refrigerator makeover.

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Spam wants consumers to ban ‘monotony’

BY Allison Cerra

AUSTIN, Minn. To give their fans something else to chew on, this month the makers of Spam products are launching a multi-faceted ad campaign that will educate Spam users on how to spice up their everyday meals.

The new spot television, national print and radio advertisements, and revamped Web site, www.spam.com, play on the brand’s playful personality to give its fans real, useful ways to enjoy Spam products.

“Our goal is to build upon the recent success of Spam product sales by showing our consumers simple and creative ways to use Spam products more often,” said Dan Goldman, senior product manager of Spam. “These advertisements take everyday recipes a step further to say, ‘Spam products can banish mealtime monotony.'”

Launching a cohesive series of messages across all media  print, television, radio and web, brings to life the campaign’s theme. “Break The Monotony.”

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