CENTER STORE

Frito-Lay puts young leader’s faces on Doritos bags, DoSomething.org awards them grants

BY Alaric DeArment

PLANO, Texas In an effort to encourage young people to take action for positive change, Frito-Lay has joined DoSomething.org to add the faces and stories of 17 different people to Frito-Lay’s Doritos packaging. All featured individuals are under the age of 25 and have made some kind of social or charitable impact on their community.

Winners not only get to see their faces staring back at them on a pack of chips, but they also receive $200,000 in grants to be spent on community projects, awarded by DoSomething.org, a Web site that supports teenagers and assures them that they can make a difference, no matter what their age. The Doritos print campaign tagline is “Doritos recognizes those who do something.”

“What we love about this campaign is that it’s not just slapping a ribbon on the front of a box. The consumer actually learns something‹about the kid, about the cause, about Dosomething.org and about what Doritos stands for,” Nancy Lublin, chief executive officer of DoSomething.org said.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Lindt gets into the holiday spirit with seasonal packaging for its chocolates

BY Melissa Valliant

KILCHBERG, Switzerland Lindt just made the holidays a little sweeter. The Swiss chocolate manufacturer has refashioned its premium chocolate packaging with holiday designs and prices affordable enough to pick up a few for relatives and friends with a sweet tooth.

Lindt’s Holiday Tree, for $7.99, is filled with a bag of Lindor Truffles, and their red poinsettia box, for $6.99, brings to mind the holiday flower often used for decoration this time of year. The milk or dark chocolate Santa Claus, wrapped in brightly colored foiled, is available for only $3.99, as are the reindeer, which are wrapped in gold foil and are available in milk, dark and white chocolate.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Research shows potential prebiotic qualities of enzyme-converted durum wheat

BY Jenna Duncan

NAPLES, READING, England, and BARCELONA Several new studies at universities in Europe have examined the possibility that enzyme-treated insoluble durum wheat could possibly be infused with prebiotic qualities, reports said.

Studies conducted by universities in Barcelona, Naples and Reading have examined adding Trichoderma enzymes to insoluble cereal fiber. Some results have appeared in a report published in the British Journal of Nutrition.

Reports stated that the addition of the enzyme produced soluble feruloyl oligosaccharides, also containing bifidobacteria and lactobacilli-boosting properties in a “model gut system”—bacteria known to aid in digestion.

Researchers have stated that if the studies can confirm the prebiotic potential of durum wheat plus enzymes, this fiber could join the growing line-up of commerical prebiotic/probiotic health supplements.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?