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Frito-Lay introduces low-sodium versions of top-selling chips

BY Jenna Duncan

PLANO, Texas Frito-Lay North America, a business unit held by PepsiCo, announced its new low-sodium versions of its most popular snack chip brands—Pinch of Salt chips. Included in the line are low-sodium variations of classic Lay’s chips such as Fritos corn chips, Ruffles potato chips and Tostitos tortilla chips. The new product line started its roll-out in the middle of March.

Comparably, classic Lay’s potato chips contain 180 mg of sodium per 1 oz serving while similar chips created for the Pinch of Salt product line contain only 75 mg of sodium per 1 oz serving. Depending on which Pinch of Salt product you compare, the sodium contained is 30 to 50 percent less than its original counterpart.

Jaya Kumar, chief marketing officer, Frito-Lay North America, said, “While consumers request low sodium versions of their favorite products, they aren’t willing to compromise on taste. The Pinch of Salt line still gives consumers great-tasting snack chips they want, but with less sodium than their original counterparts.”

Pinch of Salt products are available grocery, retail and mass merchandise across the nation. Units retail for around $2.29 for 6.25- to 8-oz packages.

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Coca-Cola reintroduces diamond-label bottle branding

BY DSN STAFF

ATLANTA On Wednesday, Coca-Cola of North America introduced a limited-edition 8.5-ounce, straight-sided “1906 Diamond Label” bottle, available in four-packs.

From 1900 until it switched to the famous contours in 1916, Coca-Cola used a diamond-shaped label to set its product apart from the competition’s. Along with the instantly recognizable Coca-Cola logo in Spencerian script, the diamond label bore either the words “Atlanta, Ga.” or the signature of Asa Candler, who was president of The Coca-Cola Co. at the time.

Few diamond labels have survived on true vintage Coke bottles with the straight sides, so collectors highly value the original bottles with the label intact.

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Wholemato debuts organic agave ketchup

BY Jenna Duncan

NEW YORK Wholemato Co. has announced the launch of its Spicy Organic Agave ketchup. The new flavor of ketchup debuted at the Natural Products Expo West trade show.

Wholemato touts its new condiment as a healthy variation on traditional ketchup. It is flavored with agave nectar, jalapeno peppers, organic tomatoes and other spices. Wholemato president and founder Jason Kessler said he created Wholemato to diversify one of America’s most purchased condiment items.

Kessler said, “Wholemato was created to fill a culinary void. Our Original Organic Agave Ketchup has received an inspiring response from retailers and customers and has proven that there is an appetite out there for even more ketchup creations.”

Wholemato Spicy Organic Agave ketchup is described as “medium”-level on the spicy heat index. It also has a touch of agave, for a sweeter flavor.

A 13-ounce glass container of Wholemato Spicy Organic Agave ketchup retails at $5.49, at retailers nationwide.

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