CENTER STORE

Frito-Lay gives consumers behind-the-scenes look at flavor creations

BY Allison Cerra

PLANO, Texas — Frito-Lay on Monday said it is peeling back the curtain on how it develops new product flavors.

The company has recreated one of its flavor development centers, the Frito-Lay Flavor Kitchen, in its headquarters and is live-streaming the experience on a Times Square billboard in New York and on its Facebook fan page for one week. The Frito-Lay Flavor Kitchen billboard experience features several guests, including "Top Chef" host Padma Lakshmi, restaurant owner and Food Network’s "Ultimate Recipe Showdown" judge, Michael Psilakis.

The company also is supporting the event through sweepstakes, a Web series and other outreach efforts.

"Now more than ever, consumers want to know where the foods they love come from and how they are made," said Ann Mukherjee, SVP and chief marketing officer at Frito-Lay. "What better way to share the story behind Frito-Lay snacks than by giving consumers a look inside our Flavor Kitchen to see first-hand the all-natural ingredients and real foods that inspire the products we make."

Click here for more information.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Colt 45 introduces fruity malt beverage

BY Allison Cerra

WOODRIDGE, Ill. — Pabst Brewing has expanded its Colt 45 brand with a fruit-flavored beverage.

Blast, a malt liquor made with real fruit juice, is available in strawberry watermelon, raspberry lemonade, blueberry pomegranate and grape flavors. The beverage comes in 23.5-oz. cans, as well as a 7-oz. bottle.

In line with the launch, Blast has tapped rapper Snoop Dogg as its brand ambassador.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
CENTER STORE

Healthy Choice meals improve diet quality, research finds

BY DSN STAFF

OMAHA, Neb. — ConAgra is emphasizing the use of its Healthy Choice frozen meals to improve the quality of one’s diet and overall well-being.

The company sponsored two 30-day research studies that explored how weight loss can be influenced by using portion-controlled Healthy Choice meals. As part of a reduced-calorie eating plan that incorporated walking for physical activity, study participants replaced at least 10 meals per week with Healthy Choice frozen meals. One study focused on eating the meals primarily for lunch, while the second study utilized Healthy Choice mainly as a dinner replacement. Both studies achieved similar results: Participants lost an average of 6 lbs. and experienced a reduction in waist circumference by about 1 in. Additionally, despite the decrease in calories, participants significantly improved the quality of their overall diets by increasing dietary fiber, reducing saturated fat intake by 50% and by consuming 30% less cholesterol and sodium.

The studies, which were conducted by James Rippe, founder and director of the Rippe Lifestyle Institute, were presented at the 2011 Experimental Biology Conference in Washington, D.C.

"[This research] reinforces the fact that portion control is fundamental to successful weight loss," said Mark Andon, VP nutrition at ConAgra Foods. "What’s exciting is that study participants enjoying portion-controlled Healthy Choice frozen meals for lunch or dinner not only improved the quality of their diets; they also reported an increased sense of well-being, having more energy and feeling healthier after just 30 days. And they said it was easy to do with the range of delicious Healthy Choice varieties."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?