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Friskies unveils new edible string cat treats

BY Lesley Thulin

ST. LOUIS — Friskies has introduced a new snack-toy hybrid for cats called Pull ‘n Play, which features edible strings. The company is hosting an interactive cat adoption experience with professional football player Steve Weatherford and celebrity cat Waffles in New York on Friday.

The Pull ‘n Play strings can be attached to Wobbert, a toy that can also dispense Friskies Party Mix treats, and are available in three flavors: Chicken & Cheese, Salmon & Shrimp and Tuna & Crab.

“Pull ‘n Play not only delivers a whole new way for cats to treat and play, but it’s the only product on the market to offer edible strings for cats,” Justin Finlinson, brand manager at Nestlé Purina North America, said.  
 

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NRF: July 4 spending looks bright

BY Dan Berthiaume

WASHINGTON, D.C. — Americans are feeling patriotic as July 4 approaches, and they are putting their wallets where their feelings are. According to the National Retail Federation 2015 Independence Day Survey conducted by Prosper Insights & Analytics, more than 156 million consumers, or 64% of those celebrating, are planning to take part in the July 4 holiday by attending a cookout, picnic or barbecue, spending an average of $71.23 per household, up 4% from $68.16 in 2014.

Total spending on food items for the holiday is estimated to reach $6.6 billion.

More than 48 million consumers (23%) will shop for holiday merchandise such as decorations and apparel.

When asked about the impact gas prices will have on their spending, nearly eight-in-10 (78%) consumers say that the price of gas will not impact their spending for the holiday weekend, up from 70% who said so in 2014.

“The busiest half of the year for retailers is about to begin, and with economic conditions swaying in consumers’ favor more so this year than last, many seem eager to take advantage of retailers’ promotions,” said NRF president and CEO Mathew Shay.

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DripDrop hits Rite Aid shelves

BY Antoinette Alexander

SAN FRANCISCO — DripDrop, a new rehydration solution for children, adults, and seniors, is now available in Rite Aid stores nationwide.

According to the company, it is better tasting and easier to drink than pediatric solutions, with three times more electrolytes and half the sugar of most sports drinks. DripDrop can be used for:
•    Seniors, who are generally more susceptible to dehydration than healthy adults, and are often reluctant to drink very much water because going to the bathroom is difficult.
•    People taking prescription drugs or supplements that list dry mouth or dehydration as a side effect.
•    People with chronic GI conditions who have trouble absorbing or retaining fluids. DripDrop is absorbed quickly in the duodenum and the small intestine, which can keep someone suffering from Crohn's, Colitis, IBD, or short gut syndrome out of the hospital.
•    Children, who are more susceptible to dehydration, especially if they experience vomiting, diarrhea, or excessive sweating caused by heat, fever, or exertion.
•    Athletes to use before, during or after a workout.

A 2014 clinical study conducted in Singapore by DSO National Laboratories found that DripDrop hydrates 34% more effectively than water alone, and 20% more effectively than the sports drink tested, the company stated.

DripDrop Natural Berry flavored powdered packets can be found in the baby aisle at Rite Aid. Each box contains eight 8-ounce servings that are mixed with water.
 

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