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Fresh Express introduces new varieties to salad kits

BY Allison Cerra

CINCINNATI Chiquita’s Fresh Express brand is expanding to offer consumers more convenient and nutritious meal options.

Fresh Express salad kits offer ready-to-serve, flavorful salads that are great for the whole family to enjoy, and the line now features six new flavors, including house ranch, house Italian, chicken caesar, chicken taco and limited-edition pear gorgonzola and strawberry fields kits.

"Continuously developing new, fresh and flavorful salad meals for our consumers is at the core of our mission at Fresh Express," said Brian Kocher, president of Chiquita North America. "Whether it’s a classic caesar or our new delicately sweet-flavored, limited-time-only strawberry fields kit, Fresh Express is providing consumers what they want most –– fresh, delicious salad meals ready in seconds."

Fresh Express salad kits are available in the grocery aisle.

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Jack Link’s beef jerky introduces limited-edition packaging

BY Allison Cerra

MINONG, Wis. Jack Link’s beef jerky is celebrating hunting season with limited-edition packaging for its products.

Jack Link’s 2-oz. original and teriyaki beef varieties will feature Realtree Camo patterns and a blaze-orange color.

The new packaging hit retail in August and will remain in stores through December.

"In or out of the woods, Jack Link’s limited edition blaze-orange-packaged beef steak products help outdoor enthusiasts to feed their wild sides," said Jeff LeFever, marketing director at Jack Link’s beef jerky. "Jack Link’s and Realtree are synonymous with family, camaraderie, fun and the great outdoors."

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Jones Soda’s WhoopAss re-enters market

BY Allison Cerra

SEATTLE Jones Soda is packing punches with the relaunch of its energy drink.

WhoopAss features all-new, edgy packaging, including a tall, all-black 16-oz. aluminum can featuring a gritty red and grey Iron Cross graphic; functional new ingredients that boost energy and provide muscle recovery; and an updated flavor profile and color, the beverage maker said.

The new product will carry a suggested retail price of $2.39 and will be available at convenience and grocery stores in November.

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