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Fresh & Easy thanks customers with loyalty card

BY Allison Cerra

EL SEGUNDO, Calif. — Fresh & Easy officially has launched a loyalty card program following a test run at the chain’s seven Bakersfield, Calif., stores.

The new Friends of Fresh & Easy “thank you” card is a digital points-based program where customers can earn one point for every dollar they spend at Fresh & Easy. “Friends” can exchange their points for cash-back rewards and will receive personalized bi-weekly emails with real-time updates on points earned and targeted bonus point coupons, the supermarket chain said.

The card program builds off of the company’s “Friends of Fresh & Easy” initiative, which was launched in December 2008 to provide loyal customers exclusive news and information about the company and its products, as well as special coupons and offers.

“We wanted to create a 21st century program to thank our most loyal customers and friends,” Fresh & Easy CEO Tim Mason said. “We’re excited to bring the new Friends program to all our stores next week.”

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Energizer expands Glas, Edge lines with flameless candles

BY Allison Cerra

ST. LOUIS — Energizer has introduced new ways to light up one’s home.

The company said its Energizer Glas flameless candles offer a warm glow and natural flicker, combining a candle and holder into one decorative light, the company said. The classically-designed lights feature a clear, acrylic round shade and a black matte base, as well as a four-hour automatic timer.

Meanwhile, Energizer’s Edge flameless candles illuminate a home with a soft, life-like flicker, which is encased in a contemporary square silhouette with a white acrylic shade and matte black base. The candles utilize long-lasting LEDs and include a four-hour automatic timer, as well as an intelligent touch feature, which allows users to turn the light on and off with the tap of a finger.

The Edge and Glas flameless candles carry a suggested retail price range of $19.99 to $21.99 and $27.99 to $29.99, respectively. Both lines of flameless candles are are available in 4-in. and 6-in. heights.

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Kimberly-Clark Professional launches flu-fighting desk caddy

BY Michael Johnsen

ROSWELL, Ga. — Kimberly-Clark Professional on Thursday announced the introduction of The Healthy Workplace Project desk caddy.

The desk caddy is a key new component of The Healthy Workplace Project, the Kimberly-Clark Professional program that addresses germs not just in the restrooms, but throughout the office. By positioning the most important hygiene and germ-reducing supplies at an accessible desktop location, The Healthy Workplace Project desk caddy makes it easier for employees to "wash, wipe and sanitize" to help reduce the spread of illness-causing germs.

The Healthy Workplace Project desk caddy has compartments for a Kleenex hand sanitizer, Kleenex facial tissue and Scott disinfectant wipes.

"We are excited to introduce The Healthy Workplace Project desk caddy as an important new tool in our ongoing effort to enhance employee health and help reduce the spread of germs in the office," said Daniel DeCriscio, office buildings go-to-market leader. "The caddy allows each and every employee to easily ‘wash, wipe and sanitize’ — the best way to fight workplace germs and ultimately illness."

The Healthy Workplace Project targets building an office managers with a line of sanitizing products designed for the office environment, such as a touchless counter-mount sanitizer dispenser, for example.


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