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Fresh & Easy issues $6 coupon to help shoppers save on holiday meals

BY Jenna Duncan

EL SEGUNDO, Calif. Fresh & Easy Neighborhood Market has dispatched coupons via email for discounts of $6 off when shoppers spend $30 or more, now through Dec. 24.

“With the holidays quickly approaching, now’s the best time to take advantage of everything your Fresh & Easy Neighborhood Market has to offer,” Fresh & Easy’s email said. “We’ve got a great selection of high-quality items you can trust, offered at budget prices. … Fresh groceries at everyday low prices, now that’s something to celebrate.”

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ConAgra Foods, Constar receive award for Hunt’s Ketchup bottle design, production

BY Jenna Duncan

OMAHA, Neb. ConAgra Foods and Constar International have received the 2008 WorldStar Award from the World Packaging Organization for ConAgra Foods’ 46-ounce Hunt’s Ketchup bottle which is made using Constar’s DiamondClear PET technology, the companies announced Friday.

“At ConAgra Foods, we’re focused and committed to utilizing new and better packaging materials that are environmentally friendly and designed for better recyclability,” ConAgra’s VP of sustainability and channel development, Gail Tavill, said. “We’re proud to receive this prestigious WorldStar Award for our Hunt’s Ketchup bottle.”

ConAgra’s Hunt’s ketchup bottle has also been recognized with a “top sustainable packaging” AmeriStar Award in 2007 from the Institute of Packaging Professionals and a second-place AmeriStar Award in the food category.

Constar’s DiamondClear PET technology has helped ConAgra Foods cut the weight of its 46-ounce ketchup bottles by 12 percent, reducing packaging waste. The reduced-weight bottles also can be recycled.

ConAgra Foods has made a commitment to reducing food packaging waste. In August, the company started to use post-consumer recycled plastic to make frozen meal trays for its brands such as Banquet, Kid Cuisine and Healthy Choice. The company has said this will reduce new plastic waste in landfills by 8 million pounds per year.

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Kellogg asks consumers to share their ‘wake-up calls’ for weight loss in the new year

BY Michael Johnsen

NEW YORK Kellogg will be featuring a weight-loss resolutions message around its Special K brand to the millions of New Year’s revelers who will gather to see the ball drop in Times Square next week, according to a report in Advertising Age.

Messaging around Special K will remain on Times Square billboards through the first month of the new year.

It’s all part of Kellogg’s Special K “wake-up call” campaign, which includes an opportunity for consumers to spell out their own “holy cow” moment that alerted them to the fact that they needed to lose some weight at http://weightlossnew.doburu.com/wakeup/new_wakeup_call.php.

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