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Fresh & Easy gives back with holiday food drive

BY Allison Cerra

EL SEGUNDO, Calif. — Regional supermarket chain Fresh & Easy has kicked off its in-store food drive for the holiday season.

The food drive, which will benefit food banks in the California, Nevada and Arizona markets, asked customers to donate canned and boxed goods at any store location through Christmas Eve. Between donations from customers and Fresh & Easy stores, more than $1 million in food will be given to local food banks and charities to help fight hunger this holiday season, the retailer said.

"It’s important to support our neighbors through partnerships like we have with local food banks," said Fresh & Easy neighborhood affairs director Roberto Munoz. "We are happy to support organizations year-round that help those in need, and are excited to work with our customers to give back even more this holiday season."

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P&G, Walmart continue initiative with third family movie

BY Allison Cerra

CINCINNATI Procter & Gamble and Walmart are continuing their Family Movie Night initiative with a third made-for-TV family film.

The companies said that "A Walk in My Shoes," starring Nancy Travis, Philip Winchester and Yara Martinez, will premiere on Dec. 3 on NBC. The film builds on the success of the first two films in the Family Movie Night initiative, "Secrets of the Mountain" and "The Jensen Project."

"A Walk in My Shoes" also will feature a soundtrack produced by music mogul Randy Jackson that includes songs from such artists as Michael Johns, Judgement and Walking In Space, P&G and Walmart said. The "A Walk in My Shoes" DVD and soundtrack will be sold together in a bonus pack exclusively at Walmart starting Dec. 4.

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Inko’s new white tea drinks cater to schools

BY Allison Cerra

NEW YORK Inko’s line of ready-to-drink white teas has expanded to include two new flavors.

Poppin Punch and Bumpin’ Berry teas are an alternative to sugary beverages. Part of Inko’s line of 12-oz. can products, which were created especially for the school market, these teas are three calories less than the company’s award-winning line of low-calorie bottled white teas, which are sold nationwide. In addition, totally new graphic art, including a new logo, was created to appeal to a younger market. The beverages have been approved for distribution New York City schools.

"Since coming to market in 2002, our mission statement has been and always will be to bring the unique taste and healthy benefits of white tea to those who don’t want themselves and/or their children drinking sugar-laden beverages," said Andrew Schamisso, founder and president of Inko’s. "Outside of water, we’re fortunate to be one of the few all-natural alternatives for the school market."

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