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Fresh & Easy gives back with holiday food drive

BY Allison Cerra

EL SEGUNDO, Calif. — Regional supermarket chain Fresh & Easy has kicked off its in-store food drive for the holiday season.

The food drive, which will benefit food banks in the California, Nevada and Arizona markets, asked customers to donate canned and boxed goods at any store location through Christmas Eve. Between donations from customers and Fresh & Easy stores, more than $1 million in food will be given to local food banks and charities to help fight hunger this holiday season, the retailer said.

"It’s important to support our neighbors through partnerships like we have with local food banks," said Fresh & Easy neighborhood affairs director Roberto Munoz. "We are happy to support organizations year-round that help those in need, and are excited to work with our customers to give back even more this holiday season."

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P&G, Walmart continue initiative with third family movie

BY Allison Cerra

CINCINNATI Procter & Gamble and Walmart are continuing their Family Movie Night initiative with a third made-for-TV family film.

The companies said that "A Walk in My Shoes," starring Nancy Travis, Philip Winchester and Yara Martinez, will premiere on Dec. 3 on NBC. The film builds on the success of the first two films in the Family Movie Night initiative, "Secrets of the Mountain" and "The Jensen Project."

"A Walk in My Shoes" also will feature a soundtrack produced by music mogul Randy Jackson that includes songs from such artists as Michael Johns, Judgement and Walking In Space, P&G and Walmart said. The "A Walk in My Shoes" DVD and soundtrack will be sold together in a bonus pack exclusively at Walmart starting Dec. 4.

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Genesis Today makes its way to Walmart

BY Allison Cerra

AUSTIN, Texas — Shortly after announcing a partnership with Walgreens, Genesis Today said it would bring its superfruit juices line to Walmart.

Beginning this month, the company will be extending its exclusive line of superfruit juice offerings with four new products that include first-to-market superfruit teas, omega-enriched orange juice and a lower-calorie acai juice.

As previously reported by Drug Store News, the beverage maker rolled out a multimedia campaign in September to emphasize the importance of superfruits in one’s diet.

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