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Fresh & Easy expands private-label offering with vitamins, supplements

BY Allison Cerra

EL SEGUNDO, Calif. — Fresh & Easy has introduced its own line of vitamins and supplements that includes 20 products.

Fresh & Easy said its vitamins and supplements provide many benefits, including supporting bone, urinary tract, prostate, heart, immune system, joint, prenatal, digestive, eye and general health. They also provide antioxidant support, help energy metabolism and provide sleep support, the company said.

The line ranges in price from $2.99 to $10.99.

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Scottish Spirits to roll out on-the-go product

BY Allison Cerra

FORT LAUDERDALE, Fla. — Scottish Spirits Imports is introducing a product that can be enjoyed on the go by featuring a resealable latex cap.

Scottish Spirits in a Can features the brand’s single grain scotch whisky, containing 40% alcohol by volume and 80% proof, in a 100% recyclable aluminum can.

The suggested retail price is $5 for a can (12 fl. oz./355 ml) and is expected to roll out next month.

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Kraft offers ‘fresh take’ on meals

BY Allison Cerra

GLENVIEW, Ill. — Kraft Foods has unveiled Kraft Fresh Take, the company’s latest mealtime solution, in dairy aisles nationwide.

Kraft Fresh Take combines Kraft Natural cheeses and seasoned breadcrumbs that are designed to provide a "flavor upgrade" to ordinary dishes, the company said. The product launch also includes a website, KraftFreshTake.com, which houses recipes that use Kraft Fresh Take as an ingredient.

Kraft Fresh Take is available in six varieties — Southwest three cheese, Italian parmesan, rosemary and roasted garlic, cheddar jack and bacon, chili lime and panko, and savory four cheese — for a suggested retail price of $2.99.

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