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Fresh & Easy, Aldi stores lower prices on select holiday food items

BY Jenna Duncan

EL SEGUNDO, Calif. Fresh & Easy Neighborhood Markets and Aldi stores have cut prices for holiday grocery shopping items now through Dec. 24, the companies announced this week.

For store brand items such as Fresh & Easy frozen green beans, smoked bone-in ham and Fresh & Easy pecan pie, prices have been reduced by 50%. Holiday groceries at Aldi have also been reduced to prices around 50% below competitors’, Aldi representatives said.

“With everyone trying to stretch budgets this holiday season, we are giving even better deals on our high-quality products so our customers don’t have to compromise,” Simon Uwins, Fresh & Easy CMO said.

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Dr Pepper Snapple joins Stevia-sweetened beverage stampede

BY Rob Eder

NEW YORK Fresh off news that its two biggest competitors plan to launch new diet beverages containing a new sugar alternative made from the plant Stevia, Dr Pepper Snapple Group announced Thursday it also plans to join Coke and Pepsi, and expects to launch a similar beverage product containing the new alternative sweetener.

On Wednesday, the Food and Drug Administration approved the use of Stevia-based sweeteners in foods and beverages.

The sweeteners, made from the leaves of a South American shrub, will provide natural alternatives to chemical sweeteners like Equal and Splenda.

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Odwalla releases reduced-calorie juice drinks

BY Jenna Duncan

HALF MOON BAY, Calif. Odwalla natural juice maker has announced the addition of two new low-calorie flavors to its portfolio of juice drinks.

Odwalla Mojito Mambo and Pomegranate Strawberry flavor juice drinks sweetened with Truvia natural sweetener contain 50 calories each per 8-ounce serving, plus the daily requirement of vitamins C and E.

The juice beverages are sweetened with Truvia, a sweetener naturally-derived from the stevia plant, which has been under development for a few years by Cargill and Coca-Cola Co.

“In the Odwalla tradition, flavor comes first, and Odwalla Mojito Mambo and Odwalla Pomegranate Strawberry are delicious, refreshing juice drinks,” Chris Brandt, Odwalla VP of marketing said. “In addition, they offer 50 calories per 8-ounce. serving and excellent antioxidant power.”

Odwalla has said that its new Mojito Mambo and Pomegranate Strawberry juice drinks will be available in 15.2-ounce bottles at natural grocery, health and convenience stores at a suggested retail price of $3.29.

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