Fresh dominates at drug
Drug stores continue to offer more fresh grocery items. “Fresh fruit and vegetables are top grocery categories. There’s high demand for the products, and the size of the market is huge. So it makes sense that the drug channel is going after that business,” said Harry Balzer, chief industry analyst and VP of the NPD Group.
Greg Tradup, category manager of perishable, supplies and foodservice at McLane Co., said that drug stores are seeing a jump in sales of fresh fruits, juices and thaw-and-serve sandwiches.
Consumers rank vegetables as their No. 1 most frequently consumed food item and sandwiches as No. 2, according to Balzer. The drug channel is stepping up its offerings in those and other fresh food categories. “Changes in packaging and production for fresh sandwiches allow stores to offer a wider variety of options with a longer shelf life and better product integrity,” Tradup said.
McLane also offers a range of equipment solutions that employ cutting-edge “air-curtain” technology designed to promote impulse purchases. “We offer multiple selections in open air, stand-alone coolers … to meet just about any need,” Tradup said.
The article above is part of the DSN Category Review Series. For the complete Grocery Buy-In Report, including extensive charts, data and more analysis, click here.
In spring 2012, Jelly Belly will encourage consumers to ‘say cheese’
FAIRFIELD, Calif. — Jelly Belly is slated to offer a store promotion with photo sharing website Shutterfly in spring 2012.
Jelly Belly said that consumers who purchase two specially marked bags of Jelly Belly jelly beans or Jelly Bean Chocolate Dips will receive five free photo cards that can be redeemed online to create personalized cards using their own photos or designs. The on-pack consumer promotion launches Jan. 3, 2012 and runs through July.
Jelly Belly bean promotional packages will ship to stores Dec, 15 through March 31, 2012.
Healthy meals to go
CHICAGO — Consumers looking for healthy meal solutions on the go have a new option: GoPicnic, a line of eight convenient, shelf-stable ready-to-eat meals. The brand partners with such top-quality manufacturers as Late July Organics and Old Wisconsin to develop meals that are all-natural and contain no preservatives. All menus have fewer than 500 calories; four of the options are gluten-free.
The latest Hickory Farms beef stick, cheese and crackers includes a beef snack stick, white cheddar cheese spread, sesame caraway and sea salt crackers, classic fruit medley and roasted cinnamon almonds.