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Freschetta thinks pink for breast cancer awareness

BY Allison Cerra

BLOOMINGTON, Minn. — Frozen pizza brand Freschetta has kicked off a breast cancer awareness program through which it will donate funds to Memorial Sloan-Kettering Cancer Center.

Through its "Proud to Support Pink" program, the brand will donate $1 for every specially marked package of Freschetta pizza (participants will need to enter the Proud to Support Pink code found on the back of each package at ProudToSupportPink.com to trigger the donation to breast cancer research), up to $50,000 to Memorial Sloan-Kettering Cancer Center, from Oct. 1 through Oct. 31.

Additionally, by entering the code, participants also automatically are entered into an online sweepstakes for the chance to win one iPod Shuffle device from the 50 awarded each week. The company also will match the iPod prizes by donating an additional 200 to four selected cancer centers across the country for patients to use during treatment. The cancer centers to receive the iPod Shuffle devices include:

  • Memorial Sloan-Kettering Cancer Center in New York;

  • Jane Brattain Breast Center (Park Nicollet Health Services) in Minneapolis;

  • Avon Foundation Breast Center (John Hopkins Medicine) in Baltimore; and

  • Seattle Breast Center (Northwest Hospital and Medical Center) in Seattle.

"Breast cancer is an ever-present disease that affects us all, whether you’re a survivor, a supporter of a family member or friend fighting the disease or indirectly know someone affected," Freschetta brand senior director of marketing Chris Leising said. "We are proud to support this important cause and are inviting everyone to join us so we can help take one step closer to finding a cure and spreading hope."

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Report: PLCB pulls plug on wine kiosk program

BY Allison Cerra

HARRISBURG, Pa. — The Pennsylvania Liquor Control Board has halted its wine kiosk program at grocery stores, according to published reports.

PLCB said it was prompted by a financial dispute with the program’s vendor, Simple Brands LLC, which owes the state anywhere between about $800,000 to $1 million.

"I think it was a great attempt to try to do something for the convenience of our customers," PLCB CEO Joe Conti was quoted as saying. "It didn’t end up successful, but we learned a lot, we will be better for it, and listen, we had thousands of buyers who predominantly were happy with the convenience when they bought a bottle of wine through these kiosks."

As previously reported, the Pennsylvania wine kiosk program experienced several setbacks, including mechanical and technological issues, which prompted customer complaints and ultimately caused retailers, such as Wegmans, to bid the program farewell.

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Coca-Cola cuts price of 7.5-oz. mini can

BY Allison Cerra

ATLANTA — Coca-Cola has reduced the price of its mini cans.

The new recommended pricing for an 8-pack of Coca-Cola mini cans, which are 7.5 oz. each, will reduce the average price for the package to just under $3. This makes the per can cost comparable with that of the typical price of a 12-oz. Coca-Cola can fridge pack.

"We are constantly listening to our consumers as we strive to provide them with the right Coca-Cola beverage in the right package and price point, for the right occasion," Coca-Cola North America president and general manager Katie Bayne said. "Consumers today want affordable options for their favorite beverages. And the new mini can pricing makes it even easier for consumers to enjoy the great taste of their favorite Coca-Cola beverage even when they want a little less."

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