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French Market Coffee launches two new national retail lines

BY Tara Smith

NEW ORLEANS French Market Coffee, New Orleans’ first coffee purveyor, today expands beyond its New Orleans home with the launch of two additional retail coffee products, which join the original coffee and chicory in the signature red can.

The company’s new retail line features restaurant blend dark roast, packaged in a blue can. The product is served in New Orleans’ finest restaurants, including Galatoire’s and Anoine’s. Decaf coffee and chicory, in the green can, is a full-bodied roast offering the experience of New Orleans chicory with less caffeine. Remaining true to its roots, French Market Coffee continues to use the original chicory provider that the company began working with in 1890.

“While respecting the rich traditions of our company’s past,” stated Jesyka Bartlett, director of marketing, “we are excited as we look to the future bringing the flavor of New Orleans beyond this resilient city.”

French Market Coffee, a family owned and operated business, has been a staple in New Orleans homes and restaurants for 117 years and has become more and more popular nationwide as Hurricane Katrina evacuees long for a taste of New Orleans.

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Philip Morris to test market smokeless tobacco product in Indianapolis

BY Tara Smith

NEW YORK Altria Group’s Philip Morris USA said Thursday that it will introduce Marlboro Snus, a tobacco pouch product, into an additional test market in the Indianapolis area in March.

The cigarette maker said Marlboro Snus are designed for adult smokers who are interested in smokeless tobacco alternatives to cigarettes. The company said it was pleased with the initial reaction in the Dallas/Fort Worth test market by adult consumers, wholesalers and retailers.

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Nestle promotes $1 million ‘American Idol’ game

BY Tara Smith

GLENDALE, Calif. Nestle is running an on-pack promotion and game tied to the upcoming seventh season of American Idol, which premieres Jan. 15, that offers consumers a chance to win $1 million.

People compete for the top prize by correctly identifying the singers who get cut from the competition and the person who becomes the next American Idol. In addition to the $1 million prize, 13 cash prizes also will be awarded ranging from $10,000 to $50,000 by playing the game each Thursday after a contestant has been eliminated from the show.

More than 100 million specially marked packages of Nestle Crunch Crisp, Baby Ruth, Butterfinger, Nestle Crunch and 100 Grand candy cards will carry game codes for the “Idol Elimination” bracket game. Players can enter the codes online from Feb. 14—when the final 24 contestants are revealed—to Feb. 19 at www.americanidol.com. There they can create a game bracket to guess who will be eliminated each week through the season. Players with the correct answers could win $1 million. Players use the same entry code to fill out a new bracket and choose the singers they think will continue on for the remainder of the elimination rounds. Game codes will be available on single and king-sized candy bars, in eight-packs, and Fun Size bags, according to the company.

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