Freeman Formula launches a grab-n-go ready-to-mix meal replacement
ATLANTA — Operating out of Syracuse, N.Y., Freeman Formula introduced several sports nutrition products at last week’s ECRM Vitamin, Diet & Sports Nutrition EPPS conference here, including a uniquely packaged ready-to-mix meal replacement option branded the Freeman Formula Complete Meal.
The product is packaged within an empty drink container — all the consumer needs to do is add water and shake. That gives the consumer some control over the taste profile — less water, stronger taste — in a grab-and-go format that may prove more convenient than an RTD alternative. Suggested retail price for the RTM falls between $4.99 and $5.99, and could accompany an incremental bottled water purchase, company officials suggested.
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Integrity Health targets 30-something women with Canadian diet aid
ATLANTA — Integrity Health Products is bringing a line of diet aids from Canada, specifically targeting women between the ages of 30 and 50 years, to the U.S. market.
"Most [diet aids] appeal to a younger woman, one who still buys into the ‘magic pill’ philosophy," the company stated. "We are speaking to the woman who’s ‘been there, done that’ and expects more."
According to executives attending the ECRM Vitamin, Diet & Sports Nutrition EPPS conference here last week, Integrity is kicking off its U.S. launch strategy with a strong social media element (i.e., Facebook), traditional print and television placements, and retailer-specific inserts.
They have made a very successful and productive health integrity products. They have a very talented staff that handles the paper discovery at the same time. Endorsing these products through Facebook is a big plus for them.
It's time for them to have some improvement to their helse produkter specially for women. Using Facebook as their social media platform is a good idea since it can target a huge audience.
It's about time a company began developing real formulas for women that are practical and effective. Thank you Integrity Health Products
Diabetes supplies segment preps for competitive bidding
Independent pharmacies with a significant business in diabetes supplies will be facing their next big challenge to that business in January 2013 when competitive bidding of durable medical equipment goes into effect for mail order, Chris Smith, director of policy and regulatory affairs for the National Association of Community Pharmacists, told Drug Store News.
“Basically what that means is if our members do home delivery, they won’t be able to do it at that point because it will be considered mail order. And if it’s considered mail order, it has to go through the competitive bidding program,” he said. For independents, that can mean the loss of a key point of differentiation versus their national competitors who don’t offer that kind of personalized service.
The competitive bidding process for retail pharmacy, through which a pharmacy would either have to competitively bid or be bound by the lowest competitive bid, doesn’t go into effect until 2016, however. “If that happens, our members will probably just drop out of selling this product,” Smith said.
NCPA is continuing to make a legislative push in 2012 to exclude diabetes-testing supplies from the DME competitive bidding process, even though in an election year, bipartisan politicking will weigh heavily on the success of any bill.
The article above is part of the DSN Category Review Series. For the complete DME/Diabetes Buy-In Report, including extensive charts, data and more analysis, click here.
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