BEAUTY CARE

Freeman Beauty expands portfolio with Eclos, C. Booth acquisitions

BY Antoinette Alexander

LOS ANGELES — Freeman Beauty has acquired Eclos, a skin care line infused with plant stem cells that stimulate skin’s own stem cells to enhance a more youthful look, and C. Booth, a collection of skin care and bath products.

Financial terms of the deal were not disclosed.

Both lines were developed and grown by the team at Delicious Brands. Freeman Beauty will integrate these brands into its family of beauty products. “Freeman Beauty has always been about leading the industry with great beauty products at the intersection of science and nature,” stated Doug Hosking, CEO of Freeman Beauty. “From our long history with high-quality facial masks, to our industry-leading dry shampoo Psssst!, Freeman strives to make products that perform and are affordable. We are excited to bring the Eclos and C. Booth brands to our networks because of the incredible technology that is a perfect complement to our brand portfolio.”

"We are so happy to have found the right organization to take our fabulous brands to the next level,” added Colleen Rothschild, founder and CEO of Delicious Brands. Both Colleen and Stan Rothchild will continue to support Freeman as they further develop the Eclos and C. Booth brands.

Eclos is positioned as the first complete skin care regime available in the mass market that is formulated with plant stem cells at a value price. The suggested retail price ranges from $12.99 to $24.99. Eclos products are available nationwide at food, drug and mass stores, including Target, Ulta, Duane Reade, Walgreens, Rite Aid and Fred Meyer.

The C. Booth brand covers personal care needs, including cleansing, moisturizing and exfoliating. The skin care products function as a total system to promote beautiful, healthy-looking skin. C. Booth products are available nationwide at such retailers as Ride Aid and Ulta. The suggested retail price ranges from $4.99 to $19.99.

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Graine de Vie develops new (seed) body oils

BY Antoinette Alexander

NEW YORK — Graine de Vie is expanding its (seed) product portfolio with the February launch of its new (seed) body oils.

The new body oils feature grape seed oil, apricot oil, sunflower oil, olive oil and coconut oil, which are combined with essential oil aromatherapy. The product is housed in a spray pump for easy use.

The body oils launch Feb. 27 and are available in relaxing and therapeutic healing blends. They are priced between $10 and $12 for a 4-oz. bottle with spray applicator.

Graine de Vie launched its first 100% natural personal care brand (seed) in November 2009.

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Rimmel London adds Lasting Finish lipsticks by Kate Moss to portfolio

BY Allison Cerra

NEW YORK — To celebrate its partnership with spokeswoman Kate Moss, Rimmel London announced that the supermodel has created five Lasting Finish lipsticks for the brand.

Lasting Finish lipsticks by Kate Moss deliver full-bodied, all-day color with an added Black Diamond Pigment Complex for even more radiant color, the company said. Each lipstick is housed in a matte black bullet, reflective of Kate Moss’s signature rocker style, and bears the supermodel’s signature in bold red. The following shades will be available for $5.49 each at mass and drug stores in the United States:

  • 01 – a deep brick red;

  • 04 – a royal purple;

  • 08 – a dusty rose;

  • 12 – a candy coral; and

  • 14 – a blushed nude.

"My inspiration for this range was really to create a range of easy to wear, chic, modern shades that I have always worn and loved," Moss said. "From bright reds to soft pinks and nudes, there is a shade for everyone and any occasion. It was also really important for me that they were comfortable to wear. Whatever your outfit there is sure to be a shade to match."

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