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Fred’s names Walgreens vet to executive team

BY Marianne Wilson
MEMPHIS — Fred's has appointed Rick Hans as executive VP and CFO. He fills the position left open when Jerry A. Shore, Fred's former finance head, was promoted to CEO in October 2014.
 
Prior to joining Fred's, Hans enjoyed a 27-year career with Walgreens, where he most recently served as VP of investor relations and finance. Hans previously held the position of director of finance and assistant treasurer, where he promoted a sound capital structure that subsequently provided the basis for major strategic acquisitions.
 
At Walgreens, Hans also held roles as real estate manager and senior real estate manager, responsible for the development of more than 250 Walgreen drug stores. He joined Walgreens in 1987 as a financial analyst.
 
“Rick brings a broad background and deep understanding of our total business, which will allow us to better align shareholder value with the potential of our operations,” Shore said. “One of our key initiatives for almost two years now has been to improve the talent throughout our organization, using a balanced approach of hiring of new leadership with strong industry expertise together with developing and promoting existing team members. The addition of Rick to our team greatly advances the success we have achieved with our talent initiative."
 
Fred's and subsidiaries operate 659 discount general merchandise stores and three specialty pharmacy-only locations in 15 states in the southeastern United States. Included in the store count are 18 franchised locations. Also, there are 372 full-service pharmacy departments located within Fred's stores, including five franchised locations.
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DoSomething.org joins truth to stop smoking in latest Four-Legged Finishers campaign

BY Michael Johnsen

 
 
NEW YORK – Cats and dogs are twice as likely to get cancer if their owner smokes. This is due to the animals' exposure to second- and thirdhand smoke – both of which are toxic to pets. That's why DoSomething.org, the largest organization for young people and social change and truth, the nation's longest running and most successful youth smoking prevention campaign, have teamed up to give pets a voice in the movement to end smoking through Four-Legged Finishers.
 
Katherine McNamara, the star of Freeform's show Shadowhunters has joined the movement and recorded a public service announcement to encourage her fans to give their pets a voice by becoming a "Finisher" and joining the movement to end smoking for good. "My dog Sophie and I are excited to be a part DoSomething.org and truth's Four-Legged Finishers campaign to give pets a voice in the effort to end smoking," McNamara said. "Our furry friends deserve to live healthy, smoke-free lives and our generation has the power to finish smoking for good."
 
"Last summer, DoSomething.org and truth activated young people across the country to clean up more than 3.7 million cigarette butts through our GTFO campaign," said Aria Finger, CEO and chief old person at DoSomething.org. "Our members are obsessed with their pets and we're thrilled to join forces with truth for another unique way to help young people finish smoking for good."
 
The Four-Legged Finishers campaign uses this generations' love for their pets to help educate others about the effects of cigarette smoke on pet health. To participate, the organizations are encouraging consumers to upload a photo of a favorite pet to DoSomething.org/finishers and add a witty caption that shows how their pet feels about the fact that cigarette smoke negatively affects pet health. 
 
Participants who upload a photo and caption will be entered into a drawing for a chance to win a $5,000 scholarship from DoSomething.org. The top 12 photo and caption combinations will be selected to participate in a national meme contest. Votes cast online will determine the ultimate Four-Legged Finisher.
 
With the teen cigarette smoking rate currently at 7%, truth urges, "Let's treat our best friends like real best friends," empowering teens to 'Finish It' and end smoking for good if not for themselves, then for their pets. "#CATmageddon," first aired during the 2016 Grammy Awards broadcast and has already been viewed more than 33 million times. By tapping into pet mania, truth is rallying this generation of teens to end tobacco use for good. Four-Legged Finishers is another way for truth to continue calling attention to the impact of tobacco on pets. These and other surprising impacts on the things teens care about are all featured for sharing on thetruth.com. 
 
"The more attention we generate and the more young people we engage to help us finish the tobacco epidemic, the more lives – humans and pets – we can save," said Robin Koval, CEO and president of Truth Initiative, the national public health organization that directs and funds the truth campaign.
 
 
 
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SheaMoisture breaks down the beauty walls

BY Gina Acosta

AMITYVILLE, N.Y. — One of the beauty industry's fastest growing brands, SheaMoisture, has launched its first-ever national awareness campaign.

SheaMoisture says its new #BreakTheWalls campaign is designed to be a transformative and revolutionary multimedia effort that highlights the divisive constructs of beauty.  The first phase of the campaign includes a 60-second short film (featured above), a 30-second spot, various #BreakTheWalls digital and social assets and behind-the-scenes footage that highlight everyday women and beauty vloggers raising their voices to ask one simple question: "Why is our beauty not reflected in the beauty aisle?"

"I have often said over the last 20 years that the beauty aisle is the last place in America where segregation is still legal, and separating 'beauty' from 'ethnic' has only served to further perpetuate narrow standards of what is considered beautiful in our industry and our society – which is why we began leading the efforts to break down those walls," said Richelieu Dennis, founder and CEO of Sundial Brands.  "This movement is about so much more than selling shampoo, or lotion, or cosmetics.  We're advancing a mission and vision to change the social dialogue about how we're looking at beauty as a society and how those archaic structures and views are debilitating to the establishment of new and more inclusive ways of viewing beauty – whether in the images we see or in the aisles that divide."

SheaMoisture's call to "break the walls" is the first-of-its-kind in the beauty industry, but has been an imperative for the brand since its inception – even taking 16 years for the brand to come to retail shelves because of Dennis' refusal to conform to traditional merchandising segmentation and his efforts to ensure that women who had been underserved by the beauty industry had ample access to an assortment of products to meet their lifestyle needs. 

According to the company, creating an enhanced and more inclusive beauty experience has been a charge that SheaMoisture has led directly through engagement with its retail partners and with its diverse community of women around their needs and desired experiences – particularly wanting an experience that didn't ignore or devalue the needs of women with textured hair, whether wavy, curly, kinky or coily.

As a result, many retailers have increased efforts to enhance their assortments and merchandising to reflect more inclusion in the near-term, while working with consumers to gain insights and learnings that will help them determine the next level of changes that are ultimately needed to meet their customers' needs.

"It is also important to recognize our retail partners who – in embracing SheaMoisture, our message of inclusion and our efforts to elevate how all consumers are served in their stores – are indeed embracing the New General Market approach to beauty that is bringing down these arbitrary walls," said Dennis.  "#BreaktheWalls is starting with the beauty industry, but will continue to spur dialogue and action around other societal walls that exist and that serve to divide rather than unite, and this film is only the first of more in exploring these topics."

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Lisa Hansen says:
Apr-06-2016 07:57 am

Spot on Sundial! Bravo to your intelligence behind this campaign and hope you will continue to be the force of change in Beauty for All.

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