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Frank’s RedHot spices up offerings with heat-and-serve line

BY Allison Cerra

PARSIPPANY, N.J. — Frank’s RedHot is cooking up something spicy in the frozen food aisle.

Through a collaboration with Completely Fresh Foods, the hot sauce brand announced it was introducing fully cooked chicken wings, shrimp and appetizers that will be sold in grocery, mass and club stores nationwide. Frank’s RedHot heat-and-serve offerings will include buffalo wings, buffalo shrimp, chicken fries and chicken poppers.

Frank’s RedHot is slated to launch a marketing campaign for the new fully cooked line, which will include media, online advertising, social media and coupons, as well as such in-store activities as shelf promotions, product demonstrations and sampling.

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Wonder gets ‘smart’ with wheat bread

BY DSN STAFF

IRVING, Texas — Following the introduction of its Smartwhite bread, Wonder Bread is introducing a new 100% whole wheat bread to its lineup.

New Wonder Smartwheat provides 22 g of whole grain and the calcium of 8 oz. of milk in two slices, and is a good source of nine vitamins and minerals, the company said. Additionally, Wonder Smartwheat contains no high fructose corn syrup and is lower in sodium as part of the brand’s recent commitment to the National Sodium Reduction Initiative.

The Wonder Smartwheat launch follows the introduction of Wonder Smartwhite, which features the taste and soft texture of traditional white bread but also contains the fiber of 100% whole wheat bread, as well as added calcium and no high fructose corn syrup.

The new Wonder Smartwheat now is available at grocery stores nationwide.

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H20 spring water debuts ‘Rango’-themed packaging

BY Allison Cerra

WESTON, Fla. — For a limited time, a spring water brand is rolling out new packaging through a new marketing partnership with Paramount Pictures/Nickelodeon Movies.

H20 said its new "Rango"-themed bottles, which will be available through May, feature the namesake character from the animated film. H20 also launched a commercial starring Rango, the company said.

H20 products are available at Kmart, Whole Foods and other retailers.

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