BEAUTY CARE

FragranceLock expands distribution, unveils new packaging

BY Gisselle Gaitan

FragranceLock is targeting a new range of consumers with the recent unveiling of its new packaging, designed towards better communicating with consumers about the benefits of the product while standing out on the shelf.

The product, which has expanded distribution to CVS Pharmacy locations, is sprayed anywhere from 10 to 12 inches over where the user’s desired fragrance was sprayed. This leaves an invisible, breathable mesh on the skin, resulting in the deceleration of the fragrance’s natural evaporation cycle, meaning a longer lasting fragrance, the company said.

“By fine-tuning key attributes of the brand such as the new accessible price point and impactful packaging, our goal is to introduce FragranceLock to a wider consumer base extending the life of everyone’s favorite fragrance.” Lori Mariano, FragranceLock brand development, said.

The company also has had its product tested by users, which stated:

  • 96.8% of the test panel said FragranceLock lasted 12 hours or more.
  • 84.3% of respondents said their fragrance lasted twice as long than normal.
  • 78.1% of women said it would make lives simpler without multiple fragrance applications.
  • 96% of women liked the experience of using the product.

FragranceLock can be purchased in a 2.7-oz. bottle online or in CVS Pharmacy locations nationwide for the suggested retail price of $15.

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CVS Pharmacy veteran Cheryl Mahoney dies

BY DSN STAFF

Cheryl Mahoney, who served as part of CVS Pharmacy for roughly 45 years, has passed away, according to an obituary in the Providence Journal. Mahoney was most recently the company’s vice president of retail merchandising for promotion and business development.

Mahoney’s main role at CVS Pharmacy was building up its beauty offerings. As vice president of beauty and personal care, the chain credited her with helping it lead the market in both beauty sales and market share.

Mahoney leaves behind her husband Bob Mahoney daughter Erin Weis. She had lived for six years with cancer, according to the obituary. Services are planned for Friday, Jan. 26 at 10 a.m. at the Nardolillo Funeral Home and Crematory in Narragansett, R.I. The family requested that memorial contributions be made to Chicago’s Lung Force or the RI Food Bank in lieu of flowers. Online condolences can be made here.

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Edgewell Personal Care to acquire Jack Black

BY Gisselle Gaitan

Edgewell Personal Care has announced entering an agreement to acquire luxury men’s skin care brand Jack Black. This deal will allow St. Louis-based Edgewell to add yet another highly successful brand to its portfolio, which already includes Edge, Skintimate, Playtex, Schick, Banana Boat and Hawaiian Tropic among others.

“As a challenger company in men’s grooming, Edgewell has continuously pressed beyond category conventions to bring unique solutions and innovation, such as Schick Hydro and Bulldog skin care, to satisfy men’s everyday grooming needs,”Edgewell’s chief operating officer Colin Hutchison said. “Similarly, Jack Black is a breakthrough brand, driving the growth of the luxury men’s category through product innovation and cultivation of a highly engaged, loyal and growing customer base. The Jack Black brand is a strong and complementary addition to Edgewell’s portfolio, based on its unique brand positioning, prestige channel footprint, and product assortment. This acquisition creates opportunities to expand our personal care portfolio in growing categories in the United States and globally while nurturing the strong brand equity that the Jack Black founders have developed.”

The Dallas-based men’s grooming company offers a full range of products including body care, shaving, hair care, fragrance, razors and gift sets, which can be purchased in retailers, such as Nordstrom, Ulta Beauty, Neiman Marcus, Bloomingdale’s, Dillard’s and Sephora.

“We are delighted to be joining Edgewell’s family of brands. This is an excellent home for Jack Black, and we look forward to continuing to drive strong growth in North America and expanding our global presence,” CEO of Jack Black, Curran Dandurand said. “We’ve built our leadership position in the United States by providing superior skin care products using the best ingredients, that work as advertised, and are never tested on animals. We’re very excited about the future and about sharing our products with more people throughout the world.”

Terms of the transaction were not disclosed, but it is expected to close in the second quarter of 2018.

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