Forward Foods introduces Detour Lean Muscle bar
MINDEN, Nev. Forward Foods, maker of Detour, on Wednesday announced the addition of the Detour Lean Muscle bar to its existing line of energy bars.
With 32 grams of high-quality protein and only 3 grams of sugar, Detour Lean Muscle is designed to help serious athletes build and maintain lean muscle mass. Detour Lean Muscle is fortified with 20 vitamins and minerals and provides 2,000 mg of omega 3’s per bar, a first in the protein bar category according to the company.
“Our consumer research shows that many serious athletes consider building lean muscle mass to be the next level of physical achievement, and they’re looking for a protein bar to help them reach that goal,” stated Patrick Muldoon, chief executive officer of Forward Foods. “The Detour brand is known for providing high performance protein and great taste, so a premium bar that also provides vitamins, minerals and healthy fats should really connect with consumers and is a great addition to the Detour product line.”
Detour Lean Muscle will be initially available in cookie dough caramel crisp flavor. Each bar contains 350 calories. The bars will be available in health and fitness retailers and online at www.detourbar.com in September.
MacKay tapped as regulatory and scientific affairs VP for CRN
WASHINGTON The Council for Responsible Nutrition on Tuesday named Douglas (Duffy) MacKay to the post of vice president for regulatory and scientific affairs.
“We are extremely excited to welcome Dr. MacKay to our staff,” stated Steve Mister, CRN president and chief executive officer. “As a licensed naturopathic doctor, he adds an impressive combination of theoretical and practical expertise to our scientific team.”
Prior to joining CRN, MacKay served as vice president, clinical research, for Nordic Naturals, where during his four years with the company he was responsible for product formulation, coordinating clinical trial research, serving as technical/medical advisor, and managing the firm’s Adverse Event Reporting system, among other duties. MacKay also previously served as a senior technical advisor for Thorne Research and senior editor of the peer-reviewed clinical journal, Alternative Medicine Review. In addition, for seven years he was a co-owner and doctor in a complementary and alternative private practice, the Makai Naturopathic Center in New Hampshire.
MacKay will serve as CRN’s resident expert on botanicals, the association stated.
Playtex debuts the Diaper Genie II
WESTPORT, Conn. Playtex Infant Care, a division of Energizer Personal Care, on Monday introduced the Diaper Genie II Elite Advanced Disposal System, which helps control odors in nurseries.
The new product uses Ultra-Fresh antimicrobial which inhibits the growth of odor-causing bacteria. Moreover, dirty diapers only touch the Diaper Genie five-layer refills, not the pail, adding to the hygienic design of the product.
“The new Diaper Genie II Elite system … takes diaper disposal to the next level by making it odor-free, easy-to-use and more hygienic,” stated Doug Sweetbaum, infant care marketing director at Playtex Infant Care. “Parents are concerned about keeping their baby’s nursery clean from germs so we designed a system that lets dirty diapers only touch the refill, so mom doesn’t have to worry about a mess on the pail.”
The new Diaper Genie II Elite system also comes with a foot pedal that allows for hands-free disposal.
The new Diaper Genie II Elite Advanced Disposal System retails for $39.99 and will be available nation-wide in September.
The Diaper Genie II system will continue to be available and will retail for $24.99. The odor-barrier refills retail for $5.99 and can be used with either system.
Additionally, the Diaper Genie Twistaway disposal system will be phased out of retailers by December 2008, although Diaper Genie Twistaway system refills will continue to be sold to meet consumer demand, Playtex announced.