BEAUTY CARE

Former P&G executive joins Orabrush as CEO

BY Antoinette Alexander

PROVO, Utah Orabrush, the tongue cleaner that is designed to help cure bad breath, has named former Procter & Gamble executive Jeff Davis as its new CEO.

The company also announced an infusion of capital by 2x Consumer Products Growth Partners, which has invested in such companies as gDiapers eco-friendly diapers, Tasty Bite Indian foods, Eagle snacks and Wellness & Old Mother Hubbard all-natural foods for pets.

Davis joins Orabrush after retiring from P&G with 23 years of service. Most recently, he led global operations of the worldwide Wella business as VP and general manager of P&G Salon Professional. During his tenure at P&G, Davis worked in six different product sectors — including consumer packaged goods, pharmaceutical and beauty — in five different countries.

Robert Wagstaff created Orabrush in 2000. The patented, FDA-approved tongue cleaner is designed to help cure bad breath using a combination of soft, pointed bristles that reach deep in the tongue and a unique scraper to remove bacteria.

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New toothpaste from the Natural Dentist to hit retail

BY Antoinette Alexander

MADISON, N.J. The Natural Dentist has announced the launch of its new Healthy Teeth & Gums Sensitivity fluoride toothpaste, which is free of sodium lauryl sulfate, triclosan, preservatives and artificial dyes or sweeteners.

Healthy Teeth & Gums Sensitivity fluoride toothpaste in peppermint twist flavor will hit stores in January at a suggested retail price of $5.39.

"If you’re one of the millions of Americans with sensitive teeth caused from excessive brushing, gum recession, teeth grinding, tooth whitening and numerous other factors, you know the discomfort that hot, cold or sweet foods can produce," stated Kelly Kaplan, president and COO of Revive Personal Products, the parent company of The Natural Dentist. "The combination of pain relief with cavity protection is unique on its own, and because it is delivered with an all-natural ingredient base, the product is very special."

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Radius develops biodegradable floss

BY Antoinette Alexander

KUTZTOWN, Pa. Radius, a manufacturer of specialty, natural oral care products, has announced the launch of its new organic biodegradable silk floss, the first 100% biodegradable floss to hit the market.

The floss is spun by hand and is grown sustainably in the groves of mulberry trees in the mountains of Colombia. After spinning, the floss is coated with natural, vegan candelilla wax, which is derived from the leaves of the Candelilla shrub.

According to the manufacturer, its organic biodegradable silk floss is the only floss available on the market today that is 100% home compostable and septic-tank safe. The floss takes 60 to 90 days to biodegrade.

The floss currently is available at Whole Foods and The Vitamin Shoppe retail locations.

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