BEAUTY CARE

Former J&J executive joins Markwins

BY Antoinette Alexander

CITY OF INDUSTRY, Calif. Markwins International has hired former Johnson & Johnson executive Michael Cole to serve as its Walmart team leader.

In this role, Cole will be responsible for both divisions at Walmart; Markwins Beauty Product, featuring the Wet ‘n Wild and Black Radiance brands; and Markwins International, featuring The Color Workshop, ACT and Barbie.

Cole will report to Shawn Haynes, SVP sales and marketing for Markwins Beauty Products, and Eric Weeks, VP sales for Markwins International.

Markwins’ current sales managers, Emily Adams and Anthony Hicks, will report to Cole and the team will be assembled in their new offices in Bentonville, Ark.

Cole joins Markwins from J&J. As the director of strategic planning, Cole led the teams responsible for product innovation, new item development and consumer insights for food, drug and mass retail customers. Prior to J&J, Cole was a senior buyer at Walmart Stores for several categories, including over the counter, household cleaning and sporting goods. He also was instrumental in launching Walmart International and Walmart.com.

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New toothpaste from the Natural Dentist to hit retail

BY Antoinette Alexander

MADISON, N.J. The Natural Dentist has announced the launch of its new Healthy Teeth & Gums Sensitivity fluoride toothpaste, which is free of sodium lauryl sulfate, triclosan, preservatives and artificial dyes or sweeteners.

Healthy Teeth & Gums Sensitivity fluoride toothpaste in peppermint twist flavor will hit stores in January at a suggested retail price of $5.39.

"If you’re one of the millions of Americans with sensitive teeth caused from excessive brushing, gum recession, teeth grinding, tooth whitening and numerous other factors, you know the discomfort that hot, cold or sweet foods can produce," stated Kelly Kaplan, president and COO of Revive Personal Products, the parent company of The Natural Dentist. "The combination of pain relief with cavity protection is unique on its own, and because it is delivered with an all-natural ingredient base, the product is very special."

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Milani Hair goes great lengths

BY Antoinette Alexander

LOS ANGELES Actress and former "Deal or No Deal" model Leyla Milani, with a team of hair care professionals, has developed do-it-yourself, clip-in-and-go hair extensions.

Her new venture, Milani Hair, is an "As Seen on TV" hit after its recent nationwide rollout via two-minute spots on cable and network television. In addition, Milani Hair now is available at select Planet Beauty stores in California.

Milani Hair extensions give women of all ages instant length, volume, fullness, and even color and highlights with the snap of a clip — literally. Each set includes seven individual pieces, measuring at roughly 20 in. in length, and the clips are matched to each hair color. The hair is 100% Remy-grade human hair, which means it is long-lasting and heat- and color-friendly.

 

Milani Hair comes in 10 different shades and is priced at about $180 (three payments of $59.99). With the proper care, Milani Hair should last well up to a year, according to the company. Milani Hair can be found online at MilaniHairTV.com.

 

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