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Former Gillette executive joins Welch’s

BY Allison Cerra

CONCORD, Mass. The maker of Concord and Niagara grape-based products has named a former Gillette executive as its new chief marketing officer.

Matthew Wohl joined Welch’s last week, following a 16-year career at Gillette, where he lead product development, innovation, new product launches and marketing communications for a number of brands including Mach3, Fusion and most recently the 2010 launch of Fusion ProGlide razors.

"We are enjoying very positive business momentum at Welch’s, and we are delighted to welcome Matthew to the team," said Brad Irwin, Welch’s president and CEO. "We are excited by the depth of his experience and his proven ability to build world-class brands while balancing with a practical focus on sales."

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Scott Naturals wants consumers to get smart with flushing habits

BY Allison Cerra

DALLAS Kimberly-Clark’s Scott Naturals brand has introduced the Smart Flush bag, a device that reduces toilet water use.

How it works: When placed in the toilet tank, the material in the Smart Flush bag absorbs water and expands, reducing the amount of water consumed in each flush by up to 1 L. The Smart Flush bag will be given away exclusively on Scott Naturals eight-pack and 12-pack bath tissue at retailers nationwide in September and October, while supplies last. The promotion will be supported by a national campaign, including a dedicated TV spot explaining Smart Flush and in-store video advertisements.

 

"K-C and the Scott Naturals brand are committed to sustainability and to preserving natural resources for future generations," said Doug Daniels, Scott brand manager. "The Smart Flush device makes it easy for consumers to conserve by reducing the water consumed by each toilet flush. This innovative solution aligns with Scott Naturals brand’s approach of making it easy for environmentally aware consumers to take a green step at home, without changing their normal routines."

 

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‘Store brands are worth a try,’ Consumer Reports study finds

BY Allison Cerra

YONKERS, N.Y. Shoppers shouldn’t overlook store brands if they are looking for quality and ways to save money, according to a new Consumer Reports study.

Consumer Reports’ price study — which appears in the publication’s October issue — evaluated five supermarket chains and compared store- and name-brand prices for 30 everyday items at five chains, collecting a total of 283 price quotes. Consumer Reports found the average savings with store brands was 30%, but shoppers saved as much as 52% on some items.

Consumer Reports said that 84% of Americans purchased store brands in the past year, and 93% of store-brand shoppers said they would keep buying as many store brands after the economy recovers. Nationwide, store brands accounted for almost 1-of-4 products sold in supermarkets and a record $55.5 billion in sales last year.

But while purchasing store brands garnered significant savings, many shoppers are reluctant to purchase them, questioning the quality of store brands. Consumer Reports said 17% of survey respondents believed "name-brand foods are more nutritious," although the study found that the nutrition content in both store- and name-brand products were almost the same.

"The study reaffirms that store brands are worth a try," said Tod Marks, senior projects editor for Consumer Reports. "For a family that spends $100 a week on groceries, the savings could add up to more than $1,500 a year."

 

Click here to read the full article.

 

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