Forecast sees lower bath, body sales
The bath and body care market at mass has, in recent years, felt the impact of such specialty retailers as Bath & Body Works but mass-market manufacturers have remained at the forefront, working to bring beauty shoppers the latest in product innovation.
Such innovation will remain critical going forward as research firm Euromonitor International predicted a decline in sales of bath and body products in the coming years.
“Body lotions are seen as commodities, with little consumer loyalty shown to these products. Firming/anti-cellulite body care is likely to experience a greater decline, of 20 percent, as most products do not live up to their claims and consumer expectations,” stated Euromonitor International in its most recent U.S. Skin Care report.
Hoping to bolster category sales are manufacturers like Alberto-Culver, whose portfolio includes St. Ives. The company introduced for 2008 its new line of In-Shower Exfoliating Body Polishes inspired by prestige.
Infused with sugar crystals and other natural ingredients to gently exfoliate and cleanse skin, the products are aimed to drive category growth with an incremental in-shower usage. The line includes a Renewing formula with collagen elastin, a smoothing formula with mineral therapy and a moisturizing formula with oatmeal and shea butter.
Also new for 2008 is the St. Ives Cellulite Shield, a targeted anti-cellulite regime that promises to visibly reduce the appearance of cellulite in two weeks. The regime includes a gel-cream for targeted problem areas and a lotion for all-over cellulite control. The products contain a complex of caffeine, green tea, citrus and menthol.
Under its Soft & Beautiful franchise, Alberto-Culver has introduced a line of products to treat the skin care needs of women of color. The line includes a MoistureSoft body lotion, body butter, body oil gel, hand cream, exfoliating body polish and firming lotion.
Bath and body care sales
|2007*||2002*||Period growth 2002-07||Forecast 2012*|
|Bath and shower products||$4,603.5||$4,518.7||1.9%||$4,577.8|
As previously reported by Drug Store News, skin and beauty care company Beiersdorf launched for the first half of 2008 the Good-bye Cellulite Body Beauty Program, which is comprised of a gel-cream and dietary supplement capsules; Nivea Natural Tone lotion for skin of color; and Nivea for Men body wash.
Leveraging the popularity of natural or organic products, Freeman Beauty has developed the new Good Stuff Organics line of face, body and hair products. All of the products are free of synthetic dyes, preservatives, parabens, sulfates and phthalates. They are packaged in eco-friendly post-consumer packaging made from recycled plastic.
For the body, the line offers Good Stuff Organics creamy body wash, exfoliating body scrub, moisture whipped body butter, moisture whipped hand crème, soothing foot balm and invigorating foot scrub.
In addition to wading into the men’s grooming segment with a line of face and body lotions made just for him, Unilever’s Vaseline has expanded its Intensive Rescue line with the new Vaseline Clinical Therapy for extremely dry skin.
According to the company, the new prescription-strength moisturizer is clinically proven to provide 60 percent more moisture than a prescription moisturizer (in a 14-day Skicon test for skin hydration).
Vaseline is supporting the launch through in-store marketing initiatives including live in-store education and demonstrations, at-shelf sampling, in-store signage and displays, and online retail samples. The initiatives begin rolling out in October and will expand throughout the year and into 2009.
P&G acquires hair/scalp care company Nioxin
CINCINNATI Procter & Gamble has acquired hair care company Nioxin Research Laboratories, a move that is in line with P&G Beauty’s strategy of focusing on fast growing, high margin businesses.
Nioxin offers a range of products that focus on the scalp to improve the appearance of thinning hair. The product line is distributed through salons and salon stores in more than 40 countries.
Current Nioxin chief executive officer, Brian Graham, will continue to lead the business.
“Our goal is to further grow the Nioxin business with their current organization, brand portfolio and distribution partners,” stated Kevin Otero, general manager for P&G Professional Care, North America. “Nioxin will be an important part of our portfolio to further maximize our services, education and salon business support. The acquisition strengthens P&G’s continued commitment to grow the salon industry and create new opportunities for our customers, stylists and consumers while building on our professional leadership in the hair color segment with another strong hair care brand.”
Nestle’s Polman to succeed Cescau as new Unilever group chief executive
LONDON Unilever has announced that former Nestle executive Paul Polman will serve as the new group chief executive. He will succeed Patrick Cescau, who is retiring at the end of the year.
Cescau will retire after serving the business for 35 years and leading the company for the past four years as chairman and then as the company’s first group chief executive.
“Four years ago we set out to transform Unilever and to get the business back on track. I believe that phase of work is largely complete, so now is exactly the right time to pass on the baton,” stated Cescau. “It has been an extraordinary privilege to lead such a great business. I leave with a real sense of pride in what has been achieved, but also great confident in the company’s ability to pursue the opportunities that lie ahead.”
Polman currently serves as executive vice president and zone director for the Americas at Nestle SA. He joined Nestle in 2006 as chief financial officer. Before that he had a 26-year career at Procter & Gamble, culminating as group president of Europe, a post he held from 2001 to 2005.
“Patrick has had an outstanding career. We are greatly in his debt for the transformation he has brought over the last four years. The performance of the business has improved markedly under his leadership. Liked and admired in equal measure, Patrick leaves a substantial record on which to build,” stated Michael Treschow, chairman of Unilever. “At the same time, we are very pleased to welcome Paul Polman. He is a great talent with significant international experience and an excellent track record. He has all the attributes necessary to build on Patrick’s achievements. We are delighted that he has agreed to join the business and to lead Unilever into the next stage of its development.”