HEALTH

ForeArmed Active combines acupressure with brace

BY Michael Johnsen

LOS ANGELES BioBrace, a medical device manufacturer focused exclusively on medical conditions related to repetitive motion and sports injuries, has begun distribution on its ForeArmed Active Implant Brace, which combines principles of acupressure with biomechanics technology, the company stated.

“Current treatments require the individual to refrain from activities that employ repetitive use of the forearm, which is often impossible for those whose occupation requires it,” stated Steve Cookston, founder of BioBrace. “Wearing ForeArmed allows workers and sports enthusiasts to continue to comfortably perform their jobs without adding stress to the affected area.”

Physicians from the Cedars-Sinai Medical Center in California tested BioBrace’s ForeArmed on patients with tendinosis over a 26-week period, the company noted. All patients reported the brace was comfortable to wear while performing tasks of daily living—88 percent of the patients using the device reported relief of their symptoms and 68 percent reported “symptomatic relief and gain of strength.”

“What is unique about ForeArmed is the active implants inside the brace that puts pressure on specific points of the forearm and helps to relieve pain,” Cookston said.  “ForeArmed is also equipped with shock absorbing elements that alleviates stress on the afflicted area and improves healing.”

The Cedars-Sinai Medical Center study concluded that the ForeArmed Active Implant device represents “a promising treatment modality for lateral tendonosis which is easy to use, avoids more invasive intervention and is cost effective.”

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Report highlights differences in Hispanic boomer healthcare attitudes

BY Michael Johnsen

NEW YORK Bicultural baby boomers of Hispanic descent have significantly differing perceptions of healthcare and health information—they’re more inclined to consider homeopathic, herbal or alternative treatments, for example—as compared to the general market baby boomer, according to a new report from Focalyst that was released Wednesday.

The report, titled “A Continued Look at Diversity Among Hispanic Boomers,” focuses on the 7 million Hispanic boomers in the United States and examines attitudinal and behavioral differences between English-speaking Hispanic boomers and the general market.

The new report is a follow-up to a Focalyst report released earlier this year that found that marketers using language as the defining characteristic in differentiating their target communications may be missing important segments. This is particularly true when looking at health-related messages, Focalyst stated.

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FullTurn Media launches sex health Web site

BY Michael Johnsen

NEW YORK General knowledge of the link between intimate relations and general good health may have received a boost Wednesday with FullTurn Media’s launch of the online information portal Sex Health Guru (www.SexHealthGuru.com).

The site is built around new media—primarily video content—and targets adults between the ages of 18 and 40. “Sex education in the United States isn’t working,” stated FullTurn Media chief executive officer Joshua Silberstein. “People need easy access to accurate, unbiased information about STDs and birth control. More than that—they need that information in a format that will resonate with them.”

The video content is tagged as “for information purposes only” and advises viewers to consult a healthcare professional if necessary. But more importantly, the site delivers intimacy healthcare information in a matter-of-fact, no-nonsense and non-risque format. One expert for a video espousing the benefits of sex to health stated, “It has been found that couples that have sex have higher levels of immunoglobulin A,” an immune-system protein that helps protect viral infections in the mouth and through the upper respiratory tract.

Sex Health Guru offers more than 200 videos in categories including Birth Control, STDs, Sex Health, Sex Skills and Sex 101. These videos were created to entertain as well as inform, and deliver an enjoyable viewing experience, on par with the best short-form web clips in entertainment, the company stated. Every video is hosted by a medical expert, like an OB-GYN, and provides valuable information in a straightforward, easy-to-understand format.

FullTurn Media, through the illumistream health brand, is one of the larger providers of health-related video on the web, with more than 30 million video views in each of the last two months.

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