HEALTH

Forbes: Retail pharmacy flush with flu business

BY Michael Johnsen

NEW YORK — This year’s virulent flu season driven by a predominant H3N2 bug has people hitting their drug stores in droves in search of symptomatic relief, suggested an article published online by Forbes Monday

And retail pharmacy operators like Walgreens have adjusted their messaging to match that heightened demand for cough and cold products. The Forbes article featured a Walgreens advertisement that listed all the products a flu sufferer might need — tissues, lozenges, medicine, sanitizer and lip balm.

The article also acknowledged retail pharmacy as a destination for flu shots. Walgreens, in particular, inoculated as many patients from the flu in January as they typically do in October — the peak of the flu-shot giving season — the retailer told the business journal. 


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Carmex contestant drains half-court shot, wins $75,000 and gets tackled by LeBron James

BY Michael Johnsen

MIAMI — In a shot that made the rounds Friday on ESPN and other sports shows, Miami Heat fan Michael Drysch drained a half-court shot in the Carmex Half-Court Hero contest, netting $75,000 and getting tackled by Miami Heat superstar LeBron James. 

In addition to winning $75,000 for himself, Drysch also scored a $75,000 donation for the Boys & Girls Clubs of America and the Lebron James Family Foundation.

“We are thrilled to be part of this electrifying moment and to present checks for $75,000 to these wonderful organizations and to Mr. Drysch,” stated Mike Pietsch, EVP Carma Labs. and one of the check presenters as part of the official Carmex video. “The Boys & Girls Clubs of America and the Lebron James Family Foundation serve our communities in so many extraordinary ways; we are honored to support their wonderful programs.” 

The half-court contest was a partnership between Carma Labs. and LebronJames.com.

As the winner of the Carmex Half-Court Hero contest, Drysch originally won a trip to Miami and the chance to take that half-court shot. The contest was open to participants via Facebook and Twitter. The Half-Court Hero event was the top prize in a promotional celebration of Carma Labs.’ 75th anniversary. Carma Labs. has partnered with LeBronJames.com since 2011.

As part of the promotion, Friday was “Carmex Night” at the Miami Heat’s American Airlines Arena. Fans were given Carmex logo thundersticks to use during the game and were presented Carmex lip balm and Carmex skin care products as they left.

 

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mfagnano@lf.com says:
Jan-31-2013 06:27 pm

That's awesome!!!!

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ThinkThin launches ThinkThin Divine, nutritional bar featuring chocolate and coconut

BY Michael Johnsen

LOS ANGELES — ThinkThin last week launched its ThinkThin Divine nutritional bar featuring chocolate and coconut. 

 "ThinkThin Divine redefines the nutrition bar category," suggested Lizanne Falsetto, CEO ThinkThin. "With ThinkThin nutrition bars, it’s never a choice between meeting your health needs and satisfying your sweet tooth. The new Divine line proves that natural, better-for-you ingredients can actually taste good — allowing chocolate-lovers to manage nutrition in a surprisingly delicious way."

The bar — available in three flavors, including dark chocolate coconut, German chocolate coconut and chocolate mint coconut — is high in fiber and protein and low in sugar, the company noted. Suggested retail price is $1.49.


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