FootMate System expands line with new cream
LOS ANGELES — The FootMate System recently made an addition to its line of foot care products, introducing the FootMate Rejuvenating Cream.
The cream can be used after bathing or showering to hydrate and moisturize while softening and helping to heal cracked, calloused skin. The cream contains tea tree oil, aloe, moisturizers, conditioners and vitamin E, and can be used as a companion to the FootMate System used in the shower.
The FootMate System is endorsed by the American College of Foot and Ankle Orthapedics and Medicine, which is part of the American Podiatric Medical Association.
Birchbox launches in-house makeup brand
NEW YORK — Online beauty and grooming retailer Birchbox is moving into product development as the company launches its own brand of beauty products. Birchbox created its LOC (Love of Color) line of products in collaboration with YouTube personality Tati Westbrook in an effort to keep customers up-to-date on the hottest beauty trends.
“We are incredibly focused on our customer's needs and when we heard they wanted help understanding and translating trends, we felt equipped to deliver that ourselves,” Birchbox CEO and co-founder Katia Beauchamp said. “We've advised and guided several other brand partners, so product development was a natural extension for us and an exciting new challenge as we celebrate our five-year milestone.”
The LOC Fall/Winter 2015 collection was launched Thursday and features Vibrant Matte Lipstick ($8 and One & Done Eyeshadow Stick ($10). The lipstick comes in three shades — First Kiss (pinkish beige) Wildest Dreams (bluish red) and Glam Life (berry plum)— and the eyeshadow is available in five shades — On Point (silvery taupe), Day Trip (warm copper), Impress Me (deep rose gold), Smoke Screen (metallic steel), and Nite Owl (deep plum).
In addition, the products will be available in six collections that range from $23 to $46. There is also an eye shadow sharpener that Birchbox sells separately for $5. The company plans to create two LOC collections every year, with new seasonal products and shades that are also created in partnership with beauty influencers.
eSalon offers insights into women’s hair dyeing behavior
CULVER CITY, Calif. — Custom hair color and hair care brand eSalon recently conducted a survey ahead of National Color Day, which is Oct. 22. The survey provides information about habits among women who dye their hair, noting that half of those surveyed said they went gray earlier than they expected to, with 25% noticing their first gray hair in their twenties.
According to the survey, women who dye their hair are looking to be proactive, as 53% said they started coloring their hair when they had 0-15% gray hair, starting to dye it at age 30 on average. When it comes to frequency, most respondents said they color their hair every four to five weeks.
There is some difficulty in finding the right color, as 64% of respondents said they hvaen’t been able to find their preferred dye in a store, leading 84% of those to find a similar color and 13% to find a different color. Almost a quarter of women surveyed had tried four different at-home dyes in the last five years.
eSalon make hair care products that include its custom hair color, personalized after customers upload a photo and answer some questions.