BEAUTY CARE

Foot Petals teams up with Soles4Souls to drive donations

BY Anna Mcgrath

NASHVILLE, Tenn. Foot Petals has announced that it will be donating $1 to Soles4Souls for every purchase of its new product, “3 Step Sole-utionz.”

“We are excited to have the continued support of Foot Petals in helping give shoes to people in need,” said Wayne Elsey, founder and CEO of Soles4Souls. “Foot Petals has rallied around our charity, and their efforts are making enormous impact in the lives of hundreds of thousands of people. We are deeply honored to have their partnership.”

“3 Step Sole-utionz” also is selling a foot care-related gift set that will generate a $1 donation to Soles4Souls and its staff will be collecting new and gently worn shoes in their office to support the charity.

Foot Petals products range from comfortable, “gotta have” foot cushions to fun and creative accessories. The company has been recognized for their products and compassionate work with charitable organizations.

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Nivea for Men introduces all-in-one product

BY Allison Cerra

WILTON, Conn. Nivea for Men formally announced new Active 3, an innovative 3-in-1 shower agent combining body wash, shampoo and shaving gel in one bottle.

This all-in-one product offers optimal convenience without sacrificing grooming power. Active 3’s thick, moisturizing formula contains more foaming agents and Vitamin F Complex than traditional products, leaving men feeling cleaner and fresher, while simplifying their shampoo, wash and shave routines.

“We are very excited to introduce our first 3-in-1 body wash, shave and shampoo product to the men’s grooming market,” said Nicolas Maurer, VP marketing, Beiersdorf USA. “Active 3 delivers great results while addressing men’s desire for simplicity and time-efficiency. We anticipate a strong response from consumers.”

Nivea for Men also is supporting the Active 3 launch with an online “Work Smarter, Play Harder & Win” Sweepstakes via www.NIVEAforMENusa.com/jklsweeps, which runs through Aug. 15. One grand-prize winner will receive a trip for three to Los Angeles where he will get an insider’s view behind the scenes of “Jimmy Kimmel Live,” and “work smarter” alongside Guillermo Rodriguez, the show’s celebrity gossip reporter. The winner and his guests will then “play harder” during a three-day/three-night stay in Las Vegas, along with a cash prize.

The broadcast integration will run in tandem with a national TV, print and online media campaign kicking off July 13, including two commercials to air during “Jimmy Kimmel Live,” a sweepstakes callout in Active 3 print advertising, national newspaper coupons, in-store displays and online marketing.

Active 3 is now available nationally at food, drug and mass retailers, with suggested prices ranging from $4.49 to $5.99. For more information, visit www.NIVEAforMENusa.com.

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LIVE FROM MARKETPLACE: RapidLash renewal serum improves lash, brow appearance

BY Antoinette Alexander

BOSTON RapidLash eyelash renewal serum promises to thicken and improve the appearance of lashes and brows in four to six weeks.

Polypeptides provide protection against breakage and support stronger lashes, while panthenol combined with minerals helps replenish and rejuvenate lashes.

The unisex formula also features moisturizing agents to lock in moisture and improve flexibility and elasticity. The product is suitable to use with eyelash extensions and, according to the company, is safe for contact lens wearers.

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