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Food Lion puts emphasis on private label

BY Antoinette Alexander

SALISBURY, N.C. — The push of private label at retail continues to gain momentum as Food Lion kicked off a promotion whereby shoppers can earn up to $10 in free groceries every time they buy private-brand products.

The promotion, dubbed the Private Brand Super Sale, begins March 2 and runs through March 29.

Each time customers shop at Food Lion during the Private Brand Super Sale and purchase at least four Food Lion or Home 360 products using their Food Lion MVP card, they earn a money-saving coupon.

Customers get $1 in coupons for the first four private-brand products they purchase and 25 cents back for each additional private-brand product they buy up to $10 ­during the promotion.

"Food Lion wants to put money back in customers’ pockets by rewarding our loyal customers," stated Shavonne Clark, Food Lion’s director of retail marketing and innovation. "Our sales trends show consumers are using more private-brand products, and this is one way we can thank customers who use Food Lion and Home 360 private-brand products. We also want to provide additional incentive for customers who may not have tried our private-brand products."

The promotion allows customers to use their MVP loyalty card to take advantage of lower prices available by purchasing their favorite private-brand products.

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Gaiam to release weight-loss yoga DVD starring Trudie Styler

BY Allison Cerra

NEW YORK — Gaiam on Tuesday said it would release "Trudie Styler’s Weight Loss Yoga," the sixth DVD release starring Trudie Styler, an actress and environmental activist, and her personal celebrity trainer James D’Silva.

"Trudie Styler’s Weight Loss Yoga" works to create a strong mind-body connection meant to help viewers become more aware of what they eat and how it feels to be full, Gaiam said. The DVD features the following exercises:

  • Yoga conditioning for weight loss, which features many traditional standing yoga poses to cleanse and strengthen, promoting a leaner, stronger and more energetic body;

  • Total body yoga, which expands on the previous routine by adding more of a challenge to work all the major muscles and build upper body, lower body and core strength;

  • Yoga abs, a 15-minute routine that concentrates on strengthening the core muscles while trimming the waist line and improving posture and balance;

  • Chair yoga, an easy-to-follow routine, perfect for those new to yoga or easing back into the practice; and

  • A bonus A.M. Yoga downloadable workout with James D’Silva.

The DVD is now available online and in retail stores wherever DVDs are sold.

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Report: RAD’s loss-prevention specialists work with authorities to catch fencer

BY Alaric DeArment

TRENTON, N.J. — A New Jersey merchant was arrested on charges related to selling goods stolen from a local Rite Aid store, particularly cigarettes, according to published reports.

The Trenton, N.J., Trentonian reported Tuesday that police arrested Ladislao Martinez and charged him with fencing stolen goods, organized retail theft and receiving stolen property, seizing cigarettes, paperwork and cash from his store, the MR Supermarket.

The newspaper reported that the Mercer County prosecutor and local police had built a case by working with Rite Aid’s loss-prevention specialists. Rite Aid contacted county authorities after a string of thefts from one of its stores on Trenton’s South Broad Street. The report also noted that in most cases such as this, merchants will purchase stolen items for 15% to 25% of their retail value, allowing them to undercut the retailers from which they were stolen.

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