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Food Lion launches ‘Low Price Heritage’ advertising campaign

BY Allison Cerra

SALISBURY, N.C. Food Lion debuted a new advertising campaign Wednesday, highlighting that it has lowered prices on thousands of items customers buy most throughout its stores.

Complementing the supermarket chain’s “New, Lower Prices” campaign, which started earlier this year, the “Low Price Heritage” campaign features Food Lion president Cathy Green and reinforces the company’s lowering prices on thousands of items. Over the past two months, the company lowered thousands of prices on various products throughout its stores in categories such as milk, bread, produce, meat, juice, cereal, canned goods, detergent, paper products and pet food. The company estimates customers can save up to 25 to 30% on their total grocery bill by taking advantage of new, lower prices, as well as MVP promotions.

“Food Lion has a long-standing tradition of delivering low prices to its customers,” said Ken Mills, VP marketing at Food Lion.  “In today’s economic environment, we know price, more than ever, matters to our customers.  We wanted to send a powerful message to our customers about our lower prices, so we decided to feature Food Lion president Cathy Green in the commercials. Cathy speaks on behalf of Food Lion, and she has a natural ability to resonate with customers and associates alike.  Cathy delivers the message in three commercials highlighting that we have always helped our customers save on their groceries and now we are helping customers save even more through our new, lower prices.”

“Low Price Heritage” commercials will air in a number of Food Lion markets beginning April 14. The fully integrated marketing campaign also will include various print, radio, online and outdoor advertisements.

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FMI praises Brown’s Super Markets president’s commitment to consumers

BY Allison Cerra

ARLINGTON, Va. An organization representing food retailers and wholesalers praised one grocery chain head’s commitment to improving the availability of nutritious food for its consumers.

The Food Marketing Institute that testimony presented before the House Agriculture Subcommittee on Department Operations, Oversight, Nutrition, and Forestry by Jeff Brown, president and owner of Brown’s Super Markets, shows how partnerships with federal and community leaders “can overcome the challenges inherent in building stores in underserved areas.”

“Food Marketing Institute applauds Jeff Brown for sharing his vision and success in bringing fresh, affordable and nutritious food to low-income Americans in areas that lack ready access to supermarkets, said Leslie Sarasin, FMI president and CEO. “Retail food stores are the cornerstone of communities nationwide, creating numerous jobs and serving as catalyst for economic growth.”

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Pfizer Oncology to present cancer drugs at annual cancer research conference

BY Alaric DeArment

NEW YORK Presenters from Pfizer’s cancer drugs unit will have a lot of work to do at the annual meeting of the American Association for Cancer Research in Washington this weekend.

Pfizer Oncology announced Wednesday that the company would present data on investigational cancer drugs such as figitumumab, a monoclonal antibody for lung cancer, as well as Sutent (sunitinib) and the kidney cancer drug axitinib, as well as drugs for lymphoma and others.

“Pfizer’s data at AACR demonstrate our strategic focus on the discovery and development of novel mechanisms that align complex biology with creative clinical strategies,” Pfizer Oncology Research Unit chief scientific officer Neil Gibson said. “Our research on the mutations and pathways that are genetic drivers of the segments of disease, defined by specific ‘genetic signatures,’ is designed to help us identify patient populations that will derive the most benefit from the novel therapeutic modalities we discover and develop.”

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