CENTER STORE

Food Channel predicts top 10 beverage trends

BY Allison Cerra

CHICAGO — The Food Channel has identified the top beverage trends for the year with help from CultureWaves, the International Food Futurists and Mintel.

After gathering information from readers’ responses to a beverage trend survey posted on its website, the Food Channel outlined the following trends:

  1. D.I.Y. flavor: Taking flavor matters into our own hands;

  2. Parental discretion advised: Lots of buzz around beverages and kids;

  3. Iced coffee is scalding hot: Consumption of this cold caffeinated beverage has heated up;

  4. For medicinal purposes only: No shortage of ways to "drink to your health;"

  5. Sipping seasonally and simply: Making a more conscious effort to drink locally;

  6. Fast food beyond the fizz: Specialty drinks are getting as much play as burgers and fries;

  7. Craft beers: Sales of craft brews are seeing double-digit increases;

  8. Bourbon booming: The retro revival of the classic cocktail;

  9. Show biz: Beverages are being offered more starring roles; and

  10. Drinking ourselves thin: Need to enjoy drinks without drinking in the extra calories.

"Our Food Channel beverage survey confirmed what we’ve seen in the marketplace," the Food Channel VP and editor-in-chief Kay Logsdon said. "It indicated we’re drinking more water these days, although we like to dress it up a little. And, it told us that coupons have little or no influence on whether we purchase a beverage at a fast food restaurant."

Click here to view the full results.

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CENTER STORE

Birds Eye brings restaurant-style vegetable dishes to frozen food aisle

BY Allison Cerra

MOUNTAIN LAKES, N.J. — Birds Eye has expanded its line of Steamfresh Chef’s Favorites varieties for consumers looking to bring restaurant-style vegetables to the dinner table at home.

The lineup includes the following dishes:

  • Lightly sauced primavera vegetable risotto;

  • Lightly sauced mushroom and green bean risotto;

  • Lightly sauced creamed spinach; and

  • Lightly sauced roasted red potatoes and green beans with parmesan olive oil sauce.

Birds Eye’s Steamfresh Chef’s Favorites items can be found in the frozen food aisle of supermarkets nationwide and carry a suggested retail price range of $2.69 to $3.09 per item.

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Weis Markets promotes operations executives

BY Michael Johnsen

SUNBURY, Pa. — Weis Markets earlier this week named Mike Mignola VP store operations and Bruno Garisto VP center store sales and merchandising.

Mignola will oversee the day-to-day operations of the company’s 163 stores and will report to Weis president and CEO David Hepfinger. Prior to assuming his new position, Mignola was VP center store sales and merchandising. During his Weis Markets career, he has worked as a regional VP and regional general manager. Earlier in his career, he worked as a store manager, deli and center store specialist, and regional director.     

Accordingly, Garisto will succeed Mignola in his new position. Garisto had been the company’s director of private brands. He will oversee the company’s grocery departments, dairy, frozen, HBC/GM, private brands, pricing, shelf management and the company’s milk and ice cream plants. Garisto will report to Kurt Schertle, SVP sales and merchandising.

Over the course of his career, Garisto has worked in supply chain management, merchandising, marketing, procurement and sales in the United States and abroad. He has held various positions with Ahold Indonesia, Ahold USA, Giant Food Stores, Daymon Worldwide and Hillandale Farms. Garisto currently serves on St. Joseph’s University’s Academy of Food Marketing board of governors.

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