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FMI releases resources in support of its U.S. Grocery Shopping Trends 2014 report

BY Michael Johnsen

 

 
 
ARLINGTON, Va. — The Food Marketing Institute on Wednesday launched a number of resources in support of its recently launched U.S. Grocery Shopping Trends 2014 report. 
 
The report reveals dramatic changes in the consumer universe that have impacted the way food retailers do business. For example, 43% of men now claim to be primarily responsible for the grocery shopping. And for twenty-somethings, 1-in-4 meals include food purchased earlier in the same day. 
 
FMI will host a webinar on Aug. 7 at 2 p.m. EST to discuss the male shopper. FMI also will host webinars on Aug. 12 to discuss health-and-wellness trends and on Aug. 19 to discuss changes with the millennial shopper. 
 
 
 

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Mission Pharmacal launches touch-free spray application of Dr. Smith’s Diaper Rash Spray

BY Michael Johnsen

SAN ANTONIO — Mission Pharmacal on Wednesday introduced a touch-free spray application of its Dr. Smith's Diaper Rash Spray.
 
Dr. Smith's Diaper Rash Spray was designed with safety and ease-of-use in mind. The patent pending formulation ensures that the product clings to the skin creating a thin, even layer of protection when sprayed. The product creates a moisture barrier to treat diaper rash and protect skin from wetness. Once it's sprayed on the affected area, there's no need to rub it in  just spray it, leave it and let it work. The formula won't cake on or run, and the cooling spray helps soothe irritated baby bottoms.
 
The new spray is formulated with Honeywell Solstice Propellant, one of the most environmentally preferable aerosol technologies available today. The propellant is hydro-fluorocarbon (HFC) free and is not a volatile organic compound. Any overspray is minimized due to the technology of the actuator and propellant, as well as the rich consistency of the product.
 
"At Mission Pharmacal, we always look to innovate and create valuable products for families," said Neill Walsdorf, Jr., president of Mission Pharmacal. "With the new Dr. Smith's Diaper Rash Spray, we are reinventing the way parents treat their baby's diaper rash with a gentle, environmentally friendly and effective alternative to a traditional topical method."
 
The new spray is currently available on Walgreens.com and Drugstore.com, as well as on store shelves at such retailers as Schnucks, Dierbergs and Kroger. In Texas, Dr. Smith's Diaper Rash Spray is available at H-E-B. Additional national distribution is slated for later this year.
 
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Braun launches new branding campaign featuring Seattle Seahawks’ Russell Wilson

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s Braun has unveiled a new branding campaign, dubbed #FaceGreatness with Braun Confidence, featuring NFL and Braun’s new U.S. spokesperson, Seattle Seahawks Super Bowl quarterback, Russell Wilson.

The consumer-facing print and TV advertisements — as well as digital video, social marketing, and brand packaging — officially launched on Thursday via national print advertising, online videos and digital content on Braun’s website and social properties. The campaign was developed to encourage men to be confident, to chase their dreams, and to never give up on their quest to achieve greatness, P&G stated.

“Russell Wilson is the perfect person to lead our #FaceGreatness campaign, as he has overcome tremendous challenges and obstacles to achieve greatness; in fact, he was instrumental in the development of our core concept of ‘facing greatness’,” stated Brian Messerschmitt, brand manager for Braun N.A. “We believe #FaceGreatness means having the courage and drive to never give up on your dreams. It requires passion and commitment, which are key attributes shared by Russell and the Braun brand. We cannot wait to bring this program to life nationwide.”

The brand is also promoting its new Series 5, which includes new FlexMotionTec to deliver more skin contact in problem areas for efficient shaving with less skin pressure. The new PowerDrive supplies 20% more motor power than before, for high-speed cutting even on dense hair. Series 5 is available online and in department, specialty, mass merchandise stores and club stores.
 

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